Western Power’s 80s Power Ballads
Marketforce has created a classic 80s rock band to spread the word about energy efficiency behaviour this summer for Western Power.
Running in previous years under the ‘beat the peak’ banner, this campaign needed to deliver numerous energy saving tips.
The idea involves an 80s rock band that performs power ballads containing energy saving tips in the lyrics. A power ballad is when high-energy rock bands powered down to appeal to a much wider audience, hence the campaign line ‘Power Down’.
Central to the idea is the website, westernpower.com.au/powerdown,which pays homage to the band, delivers the energy efficiency tips aswell as allowing fans to pledge their intention to power down. Tocreate content for the website and other online channels, two videoswere produced:
View the ‘I adore the air con at 24’ spot.
View the Demtel Commercial spot.
Other channels employed include radio, online banners,press, community events and an in-store promotional partnership withRick Hart.
“It’s been a great challenge, but a lot of fun with many laughs pullingthis together”, said Account Director Brendon Lewis. “What we have isnot only an idea which is fully integrated across multiple channels,but an idea which is delivering pretty mundane information in anentertaining and engaging manner.”
Credits:
Creative Director – Andrew Tinning
Art Director – Steve Lorimer
Writer – Murray Laird
Account Director – Brendon Lewis
Interactive Design – Debora Silva
Digital Strategy – Nigel Fisher
Media Strategy – Kiaran Geen
Production Company – Split Screen
Producer – Lee Guy Wallis
Director – Scott Wright
Music – MDS
Sound – Soundbyte
Lead Singer – Justin Braine
20 Comments
Geeze, you’d think everyone was working on a lotterywest pitch or something by the lack of comment here.
Ha ha that rocks-I thought I recognized the man beneath the hair.
Love J Braines work…. damn fine that man!
That’s nice of the gatecrasher band to do a spot for Marketforce
gold.
haha any groupies? nice tie in with online mediums fellas
And the client was… congratulations for approving this Western Power. You also deserve a credit here.
Very true RB. Tracey King at Western Power was a great supporter of the idea from the pitch and worked very closley with us to make happen and keep it true.
I love how the YouTube next vid to watch after the spot is Skid Row! Gold Muz and Steve. Pity about the tv. Robbed.
I checked out the radio spots on the website which are great -Murray laird you are fangin it!
great work steve and Muzz. obviously sitting in the most comfortable chair in Marketforce is starting to pay off.
bloomers is back!
Great work for real clients and they even hired a production company to direct it!
What? The Perth creatocracy all praising a campaign…. I smell a rat.
Andrew Tinning’s performance is great.
Very, very funny guys.
Congrats all round – to the brilliant sales team, to the client that actually bought it, to the creatives that have had great fun doing it and done a damn fine job in delivering on it, to the agency that has picked up a nice January production budget…. what a wonderful love in. But anyone who thinks this stuff will actually work is kidding themselves. Never mind, Western Power will let someone else have a go next year when research bombs and power cuts continue to hit Perth.
You are all in “la la land” as usual. This looks like a bad band from America in the early 80’s. Umm call me stupid but the generation that this is targeting aren’t mums with children coming home from school? Did anyone see the Media and Creative Brief? Weren’t they suppose to be targeting mum’s coming home from school and turning everything on at 3pm? This certainly doesn’t fit in with the media strategy either. What went wrong from time of brieifing to the end product? A creative agency got their hands on it and made it about themselves and their mates in the industry. ….what a joke
Yeah, why are we being so nice about this one? It is a shocker. This and that new RAC thing make me fell like we have stepped in a worm-hole and are back in early 90s Perth adland. (And I am not talking about the wardrobe in the Western Power spot). They are just badly produced and unfunny which would be acceptable if they communicated. But really, who the hell are these talking to? A simple message – TURN YOUR AIRCON DOWN TO 24 – completely obscured by a layer of bad ‘creative’.
where can we find the ad again love to have a look from the drummer