Campaign Brief’s Top 30 Australian Commercials of the Decade
And what a big decade it was, with so many great Australian ads tochoose from, which helped cement our reputation as a world class centreof advertising excellence. Here are Campaign Brief’s favourite 30 spotsof the noughties – ads that not only satisfied the award judges, buthopefully also made a favourable impression with the Australian public.(Such was the standard of the decade’s best, it was painful leaving outat least another 30 which could have been in here!). This list does notinclude Public Service and Charity ads, which will be compiled in aseparate list over the summer break, as will the top IntegratedCampaigns of the Decade.
2005
Agency: George Patterson Y&R, Melbourne
Executive Creative Director: James McGrath
Copywriter: Ant Keogh
Art Director: Grant Rutherford
Director: Paul Middleditch
Production Company: Plaza Films
2005
Agency: BWM, Sydney
Executive Creative Director: Rob Belgiovane
Creative Directors: Mike Boswell, Adam Hunt
Copywriter: Matt Lawson
Art Director: Onur Kece
Director: Vikki Blanche
Production Company: @radical.media
2009
Agency: Publicis Mojo, Sydney
Creative Director: Micah Walker
Copywriter: Grant McAloon
Art Director: Steve Wakelam
Director: Steve Rogers
Production Company: Revolver
2008
Agency: George Patterson Y&R, Melbourne
Executive Creative Director: Paul Catmur
Creative Director: Ben Coulson
Copywriter: Jim Ingram
Art Director: Ben Couzens
Director: Garth Davis
Production Company: Exit Films
2004
Agency: BMF, Sydney
Executive Creative Director: Warren Brown
Copywriter: Andrew Petch
Art Director: Andrew Ostrom
Director: Garth Davis
Production Company: Exit Films
2004
Agency: Publicis Mojo, Melbourne
Executive Creative Director: Darren Spiller
Copywriter: Steve Jackson
Art Director: Christy Peacock
Director: Steve Rogers
Production Company: Revolver
2006
Agency: Leo Burnett, Sydney
Creative Director: Mark Collis
Copywriter: Stephen Coll
Art Director: Matt Ryan
Director: Joel Pront
Production Company: Collider
2003
Agency: Clemenger BBDO, Sydney
Creative Director: Danny Searle
Copywriter: Chris Pearce
Art Director: Baz Baker
Director: Paul Middleditch
Production Company: Plaza Films
2008
Agency: JWT, Sydney
Executive Creative Directors: Andy DiLallo and Jay Benjamin
Copywriter: Adam Fine
Art Directors: Brendan Donnelly and John Lam
Director: Dave Klaiber
Production Company: Plaza Films
2007
Agency: Publicis Mojo, Melbourne
Executive Creative Director: Darren Spiller
Copywriter: Justin Ruben
Art Director: David Klein
Director: Hamish Rothwell
Production Company: Goodoil
2005
Agency: Leo Burnett, Sydney
Creative Director: Glen Ryan
Copywriters: John Kane, Derek Green and Matt Smith
Art Directors: John Kane, Derek Green and Matt Smith
Director: The Glue Society
Production Company: @radical.media
12. STIHL ‘BLOW’
2002
Agency: FCB, Melbourne
Creative Director: Glen Ryan
Copywriters: Justin Drape and Scott Nowell
Art Directors: Justin Drape and Scott Nowell
Director: Dogboy
Production Company: Renegade Films
2001
Agency: Y&R Mattingly, Melbourne
Creative Director: James McGrath
Copywriter: Ant Keogh
Art Director: Ben Coulson
Director: Vikki Blanche
Production Company: Great Southern Films
2008
Agency: DDB Melbourne
Executive Creative Director: Michael Faudet
Copywriter: Michael Davey
Art Director: John Akritidis
Director: Steve Saussey
Production Company: Film Construction
15. LYNX ‘LYNXJET’
2005
Agency: Lowe Hunt, Sydney
Creative Director: Adam Lance
Copywriters: Michael Canning and Howard Collinge
Art Directors: Dejan Rasic and Simone Brandse
Director: Nicholas Reynolds
Production Company: Plaza Films
16. FORD ‘UTOPIA’
2007
Agency: JWT, Melbourne
Creative Director: Jeremy Wynne
Copywriter: Scott Glennon
Art Director: Jason Ryan
Director: Patrick Hughes
Production Company: @radical.media
2003
Agency: Whybin\TBWA, Melbourne
Executive Creative Director: Scott Whybin
Copywriter: Paul Hastings
Art Director: Alex Fenton
Production Company: Gap Productions
2006
Agency: BMF, Sydney
Executive Creative Director: Warren Brown
Copywriter: Dennis Koutoulogenis
Art Director: Dale McGuinness
Director: Paul Cutter
Production Company: Cyclops Films
19. BERRI ‘LAWN’
2001
Agency: M&C Saatchi, Melbourne
Creative Director: Matt Eastwood
Copywriter: Andrew North
Art Director: Greg Edwards
Director: Garth Davis
Production Company: Exit Films
2008
Agency: BMF, Sydney
Executive Creative Director: Warren Brown
Creative Director: Simon Langley
Copywriter: Richard Morgan
Art Director: Nils Eberhardt
Director: Justin Kurzel
Production Company: Cherub Pictures
2008
Agency: Clemenger BBDO, Melbourne
Executive Creative Director: James McGrath
Creative Director: Ant Keogh
Copywriter: Richard Williams
Art Director: Ant Phillips
Director: Tim Bullock
Production Company: Prodigy
2008
Agency: BMF, Sydney
Executive Creative Director: Warren Brown
Copywriter: Kimmie Neidhardt
Art Director: Jed de Pyper
Director: Steve Ayson
Production Company: The Sweet Shop
2009
Agency: Saatchi & Saatchi, Sydney
Executive Creative Director: Steve Back
Creative Director: Dave Bowman
Copywriter: Steve Jackson
Art Director: Vince Lagana
Director: Tim Bullock
Production Company: Prodigy
2006
Agency: George Patterson Y&R, Melbourne
Executive Creative Director: James McGrath
Copywriter: Ant Keogh
Art Director: Grant Rutherford
Director: Steve Ayson
Production Company: The Sweet Shop
2002
Agency: The Campaign Palace, Sydney
Executive Creative Director: Ron Mather
Copywriter: Mick Hunter
Art Director: Ian Morton
Director: Elliot Hegarty
Production Company: @radical.media
2004
Agency: BMF, Sydney
Executive Creative Director: Warren Brown
Copywriter: Andrew Petch
Art Director: Andrew Ostrom
Director: John Curran
Production Company: Cherub Pictures
2001
Agency: Whybin\TBWA, Melbourne
Executive Creative Director: Scott Whybin
Copywriter: Justine Gallacher
Art Director: Justine Gallacher
Production Company: Complete Post
28. NIKE ‘MAUREEN’
2006
Agency: Publicis Mojo, Melbourne
Executive Creative Director: Darren Spiller
Copywriters: Steve Jackson, Toby Moore and Darren Spiller
Art Directors: Selena McKenzie, Christy Peacock and Jason Williams
Director: Noah Marshall
Production Company: The Sweet Shop
2008
Agency: Clemenger BBDO, Melbourne
Executive Creative Director: James McGrath
Creative Directors: Ant Keogh and Grant Rutherford
Copywriter: Ant Keogh
Art Director: Grant Rutherford
Director: Paul Middleditch
Production Company: Plaza Films
2003
Agency: D’Arcy, Sydney
Executive Creative Director: Mark Collis
Copywriter: Hilary Badger
Art Director: Linda Honan
Director: Joel Pront
Production Company: Silverscreen Productions
9 Comments
Re Carlton Draught – Yes, I liked the British Airways ad too.
Not wanting to stereotype, but a person with no connection to the Industry could construe from this list that if alcohol isnt involved, then Australians arent creative.
As a QC once said, everything said before the word but ….is bullshit
The whole point of the Carlton Draught ad is that you would recognise the B.A connection. It is about taking the piss out of big budget ads like that particular example and is what makes it so brilliant.
Andrew, its a fine line you walk there. So being recognised for ‘immitating’ a great idea is OK then and then taking swags of accolades for it is OK too?
Ah please, the whole industry is self-referential and unoriginal.
It steals from art, culture and itself. In fact, that’s what art and culture do! It’s a little sad when the reference point gets lost and the new is recognised by some as the original – but hey, that’s why the term “old skool” was invented.
Happy Christmas / Festival of the Unconquerable Sun.
7.27 you are missing andrew’s point. It is not imitating, it is satirising. It is taking the piss out of the pretension and self importance that ads like th BA ad had. If you miss this point I don’t understand what you think is good about the big ad.
10.58 Call it what you like there’s an awful lot of credibility built on what is an unoriginal idea. I didn’t miss the point and think that the ad is what it is a knocked off idea that is certainly entertaining and one that probably raised the brands awareness ten fold but its still second hand. Surely when being judged the satirical factor should be considered. I would rather see originality myself. Taking the piss is fine but when judged would not get my vote.
Number 25….
You spelt “bourbon” wrong.
Im not angry CB.. just very disappointed.
10.02 Who cares what a great pair of norks.