Initiative Media Week in Review: November 22-28

TELEVISION

Top 5 Prime Time Programmes – People 18-39

1. Monday    2030-2130    Flashforward    TVW-7    11.5

2. Wednesday    1930-2130    Celebrity Masterchef Australia – Finale    NEW-10    11.3

3. Sunday    2010-2040    The Force – Behind The Line    TVW-7    11.2

4. Tuesday    2040-2140    Packed To The Rafters    TVW-7    11.0

5. Thursday    2040-2140    Beauty and The Geek    TVW-7    10.0

Top 5 Prime Time Programmes People 25-39

1. Wednesday    1930-2130    Celebrity Masterchef Australia – Finale    NEW-10    14.7

2. Sunday    2010-2040    The Force – Behind The Line    TVW-7    14.3

3. Monday    2030-2130    Flashforward    TVW-7    13.5

4. Tuesday    2040-2140    Packed To The Rafters    TVW-7    13.2

5. Thursday    1930-2030    Glee    NEW-10    11.8

Top 5 Prime Time Programmes People 25-54

1. Tuesday    2040-2140    Packed To The Rafters    TVW-7    15.9

2. Sunday    2010-2040    The Force – Behind The Line    TVW-7    13.9

3. Monday    2030-2130    Flashforward    TVW-7    13.7

4. Monday    1930-2000    Two and Half Men    STW-9    12.9

5. Wednesday    1930-2130    Celebrity Masterchef Australia – Finale    NEW-10    12.8

Top 5 Prime Time Programmes People 35-54

1. Tuesday    2040-2140    Packed To The Rafters    TVW-7    19.2

2. Sunday    2010-2040    The Force – Behind The Lines    TVW-7    15.5

3. Monday    2030-2130    Flashforward    TVW-7    14.9

4. Monday    1930-2000    Two and Half Men    STW-9    13.6

5. Sunday    1940-2010    Border Security – Australia’s Front Line    TVW-7    13.5

TVW-7 won the week overall (0600-2400) for Total People with acommercial share of 42.1%, followed by STW-9 with 29.9% and NEW-10 with28.0%.

TVW-7’s top performing programmes for Total People included Packed ToThe Rafters, The Force – Behind the Line, Border Security – Australia’sFront Line, News, Unlikely Animal Friends, Today Tonight and Bones toname a few. The series final of Packed To The Rafters reached  anaverage 240,000 viewers locally, and took the top position with People25-54 and 35-54. The Force – Behind The Line dropped from top positionto second position with an audience decrease of 19,000 week on week forTotal People.

STW-9 failed to make the top fifteen programmes, with Monday Two andHalf Men taking eighteenth position only.  This week saw the seriesfinal of 60 Minutes, RPA Where are They Now?, Crime InvestigationAustralia, Australia’s Funniest Home Videos and Getaway.

NEW-10 also did not make any of the top fifteen programmes. CelebrityMasterchef Australia – Finale and NCIS RPT just made it into the toptwenty programmes. NEW-10 also had a number of series finals -Australian Idol, Good News Week, Lie to Me and Celebrity Masterchef.

Nationally, the Seven Network has won the 2009 ratings year for thethird consecutive year.  They delivered, against Total People, a 37.0%share against Nine’s 33.4% and Ten’s 29.6%. (0600-2400-ExcludingEaster). Of the top 100 rating series nationally, eleven were British,eighteen were American (11 if you don’t count the different timesegments for Two and A Half Men and three for NCIS)  and the rest wereAustralian.

The twenty highest-rating events for the year were all Australian, ledby Network Ten’s finale of MasterChef Australia. Seven had six of theten highest-ranking Australian programmes, only one of which was new(World’s Strictest Parents with 1.510m). They also screened 18 of thetop 30 regular programmes including Packed to the Rafters and News andToday Tonight.

The Ten network had a very good result holding four of the top ten newprogrammes of the year with Masterchef- Challenge and Masterchef, Talkin’ ‘Bout Your Generation and Merlin 1.364m.

Locally, TVW-7 won the ratings for 2009 against Total People – thetwentieth consecutive year. For 2009 their share was 40.4%, followed byNEW-10 with 31.9% and STW-9 with 27.7% (0600- 2400-Excluding Easter).

NEW-10’s Masterchef Australia – The Winner Announced, and Finale Night,Ten’s AFL Finals 2009: Grand Final St Kilda vs Geelong and The BiggestLoser (Aus) – The Winner Announced were the top four rating programmesfor the year against Total People.

STW-9’s Underbelly: A Tale of Two Cities – EP1 took fifth positionreaching an average of 259,000 viewers. Also making the top twentyprogrammes was Hey Hey Reunion.

TVW-7’s News – Extended – Bushfire Disaster Edition, A Lion CalledChristian, Sunday News and Seven’s AFL: Preliminary Final 1: St Kildavs Western Bulldogs were all in the top fifteen highest ratingprogrammes, with Packed To The Rafters and Border Security -Australia’s Front line making it into the top twenty.

TIMESHIFTED VIEWING

OzTAM and Nielsen will start providing time shift ratings effective atthe beginning of 2010. Two additional sets of data will be reported -Overnight Data and Consolidated Data. Overnight Data includes viewingthat is pre-recorded but played back on the same day as transmitted.Consolidated Data is viewing done within seven days of telecast.

SBS

SBS will launch a new arts and entertainment channel on the Pay TVplatform in early next year… The new channel will run locallyproduced and acquired content, with Australian and international arts,culture and entertainment, and aims to attract more male viewers and ayounger demographic. This will be second channel SBS manages on thesubscription TV platform, with World Movies already run under its PANTV operations.

TELEVISION SURVEY 10, 2009

This survey covered the period from November 1 to November 28, 2009.

The Zone 1 commercial share results for Total People were as follows:

                           Perth        Adelaide    Brisbane    Sydney     Melbourne

7 Network        42.9%          41.3%       40.4%      39.3%         37.9%   

9 Network        30.7%          31.9%       34.6%      33.8%         36.2%

10 Network      26.4%          26.7%       25.0%      26.9%         26.0%

The overall (0600-2400) commercial share results for Total People were as follows:

                          Perth        Adelaide    Brisbane    Sydney     Melbourne

7 Network        41.2%          38.7%       40.6%      38.2%         36.8%   

9 Network        31.7%          32.9%       34.9%      36.3%         37.4%

10 Network       27.1%          28.4%       24.5%      25.5%         25.8%

MOBILE CONTENT

Over the last few years there has been much talk about the “adoption”of mobile content. The UK seems to be at the forefront of this. Theyhave 1.3 devices per person. The BBC

Are making gearing up to make all BBC products and services availableon any mobile or portable device. In addition to news, sport, andweather, the BBC’s mobile site has recently been updated with a newmusic information portal and a recipe site which is cross-platformpublished from the regular BBC website and optimised for mobiledevices. They also have an  iPlayer service for mobile, which has beenlive for just over a year. iPlayer mobile is a seven-day catch-upservice featuring all content aired on the BBC’s television and radiochannels. This includes video and audio streaming and downloads, andfor some devices also allows live video streams.

DIGITAL RADIO

Commercial radio networks have
spent $7 million at an auction to buyexcess spectrum capacity to launch more digital radio stations.  InSydney, the successful bidders were Austereo, Supernetwork andAustralian Radio Network (ARN). In Melbourne,  Austereo and ARN andSport 927 were successful, in Brisbane Austereo, DMG and ARN, inAdelaide, Austereo, and in Perth, Grant/Capital Broadcasters andAustereo. DAB+ digital-only commercial radio stations now broadcastinginclude Novanation, Koffee, Radar, Hot30 Countdown Jelli, Gorilla SuperDigi, MY Perth Digital, Hot Country Perth Digital, Mix 102.3 Plus, WSFMPlus, Gold Plus, The EDGE Digital, and Sky Sports Radio 2, togetherwith existing commercial stations simulcast on digital.