Initiative Media Week in Review: November 8-14

November 19 2009, 5:25 pm | BY Martin Trevaskis | No Comments

TELEVISION

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Top 5 Prime Time Programmes – People 18-39

1. Sunday    2000-2030    The Force – Behind The Line    TVW-7    13.7

2. Sunday    2040-2140    Bones    TVW-7    12.8

3. Monday    2040-2140    Flashforward    TVW-7    12.8

4. Tuesday    2040-2140    Packed To The Rafters    TVW-7    12.5

5. Thursday    2040-2140    Beauty and The Geek Australia    TVW-7    12.3

Top 5 Prime Time Programmes People 25-39

1. Monday    2040-2140    Flashforward    TVW-7    15.9

2. Tuesday    2040-2140    Packed To The Rafters    TVW-7    15.0

3. Sunday    2000-2030    The Force – Behind The Line    TVW-7    14.9

4. Sunday    2040-2140    Bones    TVW-7    14.6

5. Thursday    2040-2140    Beauty and The Geek Australia    TVW-7    13.5

Top 5 Prime Time Programmes People 25-54

1. Sunday    2000-2030    The Force – Behind The Line    TVW-7    16.3

2. Sunday    2040-2140    Bones    TVW-7    15.6

3. Tuesday    2040-2140    Packed To The Rafters    TVW-7    14.5

4. Monday    2040-2130    Flashforward    TVW-7    14.5

5. Monday    2000-2030    The Big Bang Theory    STW-9    12.5

Top 5 Prime Time Programmes People 35-54

1. Sunday    2000-2030    The Force – Behind The Line    TVW-7    19.1

2. Sunday    2040-2140    Bones    TVW-7    17.9

3. Monday    2040-2140    Flashforward    TVW-7    14.5

4. Monday    2000-2030    The Big Bang Theory    STW-9    14.5

5. Tuesday    2040-2140    Packed To The Rafters    TVW-7    14.4

TVW-7 won the week overall (0600-2400) for Total People with acommercial share of 42.0%, followed by STW-9 with 29.3% and NEW-10 with28.6%.

The top performing programmes on TVW-7 for Total People were,The Force – Behind the Line, taking the top position with an average of249,000 viewers, Packed To The Rafters, Bones, RSPCA Animal Rescue,Border Security – Australia’s Front Line and News. Packed To TheRafters’ audience increased by 19,000 viewer’s week on week. RSPCAAnimal Rescue dropped by 13,000 viewers. Destroyed in Seconds, HighwayPatrol and Last Chance Surgery all made the top fifteen programmes forTotal People.

Monday’s Two and Half Men on STW-9 took seventh positionand averaged 193,000 viewers. The Big Bang Theory rated well againstPeople 25-54 and 35-54.

NCIS was the only NEW-10 programme to rank withthe top fifteen programmes for Total People. Celebrity Chef made thetop ten against People 25-54 and 35-54.

Ten News at Five dominated thetop seven positions in the daytime segment, followed by TVW-7’s Deal orNo Deal.

ONLINE NEWSPAPERS

Newspaper publishers have given the first indication of how they planto charge people for reading news online with The Times of Londonplanning to offer an ”all-you-can-eat” package to readers. By the 2ndquarter 2010, web users will have access to the newspaper’s website aspart of their general subscription fee or pay a fee to download as manystories as they like during a 24-hour period.  It will be interestingto gauge the consumer reaction as people have said that they won’t payfor Facebook therefore it seems unlikely that they will pay for news.

ONLINE

The online market has recorded continued growth in Quarter 3. In fact,the growth was the highest ever recorded.

wc8.11_Chart2.jpgA summary is as follows:

  • An increase of 3% Q3 2009 to Q3 2008
  • Search and directories accounted for 51% of total advertising, an increase of 12% YOY
  • General display declined by 3.8%
  • Online video represented 4% of the general display category and is expected to increase sharply in 2010
  • Email advertising made up 6.5% of general display

7TWO

The Seven Network’s new digital terrestrial station – 7TWO – took thenumber 2 spot nationally behind GO! in its first week on air with a 23%share of the digital TV channels. Overall, they delivered a FTAcommercial share of 2.6% for Total People with their key demographicsbeing People 25-54, 18-49 and GB’s+Children.

 

ABC CIRCULATION RESULTS

The latest ABC figures for the July – September quarter tableddecreases in most metro newspaper around the country. The following arethe YOY changes:

  • The Australian weekday version was down 4.2% and the weekend version was down 1.6%
  • The Australian Financial Review suffered a 9.7% decrease Monday – Friday and a 5.9% drop Saturday
  • The weekday Sydney Morning Herald was down marginally (.6%) and Saturday was up slightly (.3%)
  • The Daily Telegraph’s Monday-Friday paper was down 1.4% while the Saturday edition was up .9%
  • The Sun Herald was down 6.5% (perhaps as a result of the price increase to $2) and the Sunday Telegraph declined by 1.6%
  • In Victoria the Herald Sun increased slightly by .1% Monday-Friday and .3% Saturday
  • The Melbourne Age experienced a 1.5% decrease Monday-Friday and a drop of 2.7% Saturday.
  • The Sunday Age increased by .5% and the Sunday Herald Sun dropped by .4%
  • Brisbane’s Courier Mail fell 2.7% Monday-Friday and 4.9% Saturday and the Sunday Mail declined by 5.1%
  • In Adelaide, the Monday-Friday Advertiser grew by.6%, the Saturday edition fell by 1.8% and the Sunday paper dropped by 5.1%
  • In Perth, the West Australian’s Monday-Friday paper grew by.2%  and Saturday’s edition fell by 2%
  • The  Sunday Times fell by 1.1%

Publishers are keen to contrast the modest falls in Australia with thedeclines recorded by British and US newspapers. Weekday sales of dailynewspapers fell 3.9 per cent in Britain and 10.6 per cent in the US,according to the latest figures.

ROY MORGAN MAGAZINE READERSHIP RESULTS

Mens’ and Women’s magazine readership figures continued to declineyear-on-year according to the latest Roy Morgan Readership figures toSeptember 2009. Results for major titles as follows:

• Who dropped 22.7%

• Women’s Weekly declined by 7.9%

• New Idea fell 17.7%

• Marie Claire dropped 5.5%

• Woman’s Day fell 12.8%

• NW declined 31.9%

• Cleo slid 26.7%

• OK! dropped 9.6%

• Famous fell 8.8%

• FHM declined 36.5%

• Alpha dropped 23.2%

• Ralph fell 25.7%

Interestingly, Health and cooking magazines continued to trend upwards in readership

BRW MOST RESPECTED COMPANY SURVEY

According to this survey, consumers value brands based on thedeliverance of their marketing promises. Participants ratedorganizations they most respected using eight criteria ranging fromtheir ability to respond to economic change, to corporate socialresponsibility. BHP Billiton topped the list, followed by Woolworthsand Wesfarmers.

GREY SWEENEY TRUST SCALE SURVEY

There were 1500 people surveyed online nationally in August for thissurvey. The majority – 70% – said that corporations were money hungryand too focused on profits. Twenty percent highlighted banks or telcosas organizations they no longer trusted. The Salvation Army was themost trusted brand in the country, followed by Google, Australia Postand Medicare. By business sector, airlines were the most trusted,outranking food manufacturers, sporting bodies and supermarket chains.

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