Equal split on Satterley Property Group for Gatecrasher and Marketforce

Satterley chief executive Nigel Satterley has told Campaign Brief that Marketforce and Gatecrasher will have equal billings on the account.

Satterley said the decision to appoint the new agencies and to split the work between them followed a full-scale review of the group’s marketing and communications needs. He said Satterley is gearing itself for further expansion, both in WA and the Eastern States, and has made several very senior appointments.

“Our in-house marketing team has been bolstered and this, in turn, ledus to the re-evaluation. We were impressed with Gatecrasher andMarketforce and their ability to think outside traditional media aswell as their sound grasp of the digital and environmental mediums.

“Wehave approximately 30 projects currently underway and these newagencies will have a 50-50 share of the work. We are using MediaDecisions/OMD for our media buying.

“I would like to thank BCY for its past services.”