‘Clever Colour’ workshop with international expert Erich Buxbaum: Wednesday, October 14

September 24 2009, 7:48 am | BY Martin Trevaskis | No Comments

Learn how the astute use of colour can improve your results

Colour is one of the most powerful influences on consumer attitudes, buying behaviour and perceptions of corporate image. This workshop features the highlights of 20 years of study into the impact of colour by international marketing expert Erich Buxbaum.

Buxbaum has held senior positions in Unilever Europe, the US and worldwide for 30 years including Regional Director in Europe and Senior Vice President Home & Personal Care Worldwide with responsibilities for strategy, R&D, branding and innovation.

Brands discussed include Coca-Cola, Pepsi Cola, Starbucks, VW, MasterCard, McDonald’s, Virgin, Kodak, Shell, BP, Kellogg’s, Nike, Amex, Heinz, Mars, Cadbury, Intel, Red Bull, DHL, Domestos, Lifebuoy, Dove, Fructis and many more.

Download the PDF with more details and registration form here:

Colour Workshop.pdf

Clever Colour is presented by the International Advertising Association, Australian Graphic Design Association, Australian Marketing Institute and Public Relations Institute of Australia