Block partners with WA Museum
Block has been appointed by the Western Australian Museum to enhance the performance of its brand and raise awareness of its significant collections, research projects and public sites.
“The Western Australian Museum is an iconic institution with an incredibly passionate and engaged staff. We aim to improve the way brand is perceived and deliver a strong return on investment for the Museum,” said Mark Braddock, Creative Director at Block.
The Western Australian Museum manages museums at six sites across theState including Perth, Fremantle, Albany, Geraldton andKalgoorlie-Boulder.
The organisation is in an exciting period of change and evolution as itworks toward a new museum for the State and is currently developingfuture plans for all its sites.
“We’ll be working closely with the Museum to improve the efficiency ofits brand systems and processes while ensuring it remains one of theState’s most cherished cultural institutions,” said Braddock.
Block is highly experienced in this area of brand strategy havingworked with Perth International Arts Festival (PIAF), State TheatreCentre of Western Australia and EPRA (East Perth RedevelopmentAuthority) developing cohesive, effective brand architecture systems.
“In late 2008 Block conducted a comprehensive brand audit for WesternAustralian Museum and we were impressed by the robust nature of theirrecommendations. We’re delighted to be deepening our partnership withBlock through this project. Together we hope to make a long-lastingimpact on the strength and vitality of the Western Australian Museum’sbrand,” said Diana Jones, Acting Chief Executive Officer.
Block has grown its client base significantly in 2009, winning newprojects with Aroma, a national café franchise, Presbyterian LadiesCollege, Argyle Pink Diamonds and Primewest’s Times Square, a high-endretail fashion destination/outlet in Claremont.
10 Comments
This is old news!
Surely this is just a case of Mark beating his very large self promotional drum?
Most of the Ad/Comm companies in Perth are invisible unless they win a squillion dollar account.
Better to beat your own drum with a business win than by clambering onto your soapbox in a pathetic attempt to shoot down others like we have seen from some this week
9:14 – I agree with you. My point was this is old news.
I have always been a fan of getting out there and promoting the company.
My comment was in no way meant to be a slight on Mark’s business strategy.
And by the way I like Block’s work.
Ah, come on. Campaign Brief is FOR press releases and beating of drums (and funny pictures of hot ad chicks singing).
Give me a B!
9.14 Interesting comment can you enlighten us with some examples?
Who generally is shooting down who – you don’t have to be specific, but this is just such a lame comment to throw out there.
I presume that all comments made are for a reason. Its not all chocolates and roses.
I look forward to your reply.
so what if its ‘old’ news…i think its great that we get told when smaller agencies have a win…maybe it would help improve their ‘invisibility’ status…if i saw a museum ad i’d just assume it was marketforce or brand or one of the big guys…i wish we heard more about the small fries rather than which of the big guys got another ad in some award show…
9.14 Interesting comment can you enlighten us with some examples?
Who generally is shooting down who – you don’t have to be specific, but this is just such a lame comment to throw out there.
I presume that all comments made are for a reason. Its not all chocolates and roses.
I look forward to your reply.
Post the same thing three times and the genie appears. The genie will answer all your questions
8.09/11.15.
Don’t be tricked by the the genie thing. 2.20 just wants you to post the same thing three times so we can all laugh at you.
I think you will find this is a CB error.
Why would you post something 2 or 3 times?
Just goes to show that what you see is not always what it appears to be.