Marketforce and IKEA agree it’s time to go!
Marketforce has launched a new campaign for the 2010 IKEA catalogue in WA and SA.
The campaign combines a series of five new TV commercials, radio, press and outdoor.
“The launch of IKEA’s catalogue is a critical event in their marketing calendar and much anticipated by consumers,” said Marketforce General Manager, Carrick Robinson. “Working on this campaign was a huge challenge and a lot of fun. Our insight was right on the money and the resulting creative work sits alongside the very best we’ve done.”
Watch the TVCs:
Credits
Strategic Planning: Sandra Brewer, Richard Beards
Creative: Andrew Tinning, Murray Laird
Account Service: Suzanne Stirling, Evan Murie
Agency Producer: Nicole Beer
Producer: Shelley Guy
Director: Damien Kelly
Prod. Co.: Shelley Guy Productions & The Guild of Commercial Filmmakers
Client: Laura Radovan, Kim Saunt
18 Comments
It’s time to go, Ikea…
BEAUTIFUL work. Retail done as it should be.
Great work Richard!…wasn’t he made redundant?
Richard…It’s time to go!
Brilliant ads!
Cute.
ha- ha they are really funny!
You’d have to be happy with those.
Damien is an excellent comedy director.
The first two are excellent.
The silence is deafening!
I’m not sure that I get it. So your crappy old Ikea products have shat themselves so its time to get some new ones?
Well done to ikea on their bronze Effies win last night
http://www.effies.com.au/awards_winners.aspx?year=2009&id=17&wid=58&awardType=EFFIE
“. . . the resulting creative work sits alongside the very best we’ve done”.
Really? I think that sells a lot of very, very good work the agency has done in the past pretty short, ’cause this isn’t that good.
They’re nice ads, with a nice insight, nicely shot. But I think the bar was raised a few notches on Ikea tv in the last couple of years. Personally I was hoping for something a bit more than nice.
Carrick, stop drinking from those half-full glasses lying around at MF. The cool-aid has been spiked!
Urgh. That Verdana font is horrific. Like something you’d see on a station-made local discount furniture warehouse commercial. MF must be well-pissed that their first ads for the brand have to use that monstrosity. Bring back Futura!
Really cute kid in first ad, should see more of him, great series of ads well done
Fantastic advert, somthing different, first shot what a great reaction on the kids face we should see more of him why not in the U.K