Marketforce heads Caxton list of 43 finalists
Judging of entries into the 2009 Caxton Awards for excellence in newspaperadvertising has been completed, with a total of 43 finalists chosen in 18 categories.
Marketforce, Perth led the agency pack with 9 finalists, followed by DDB New Zealand with 5 (plus 5 Craft finalists). 303 Group,Perth scored 4 finalists (including one Craft finalist), with CumminsNitro, Brisbane and GreyMelbourne scoring 3 nominations each.
Commentingon this year’s Caxton Award entries, chairman of the judging panel, BMFexecutive creative director Warren Brown (left), said: “There’sdefinitely a thrill when you see great work in a newspaper. Thefreshness, topicality and inventivenessof the best ideas really stick and get people engaged and talking aboutwhat they’ve seen very quickly.
“All of the judges wanted to see newspaper advertising put its bestfoot forward, so the selection of work and awarding of Caxtons was avery enjoyable experience and one that made me proud to be chairman.For those going to this year’sCaxtons, I hope you think we awarded the best work and the winning adsinspire you to use newspapers for your next brilliant idea.”
CaxtonCommittee chairman Rob Belgiovane (left) said: “We’ve been very pleasedwith the breadth of entries in the Caxton Awards from both Australiaand New Zealand this year, and that is reflected in the scope andquality of the list of 2009 finalists.”
He added that the Awards, combined with the great line-up of speakersfor the Caxton Seminar, made the 2009 Caxtons weekend a “must-attend”event.
This year’s Caxton Seminar and Awards will be held October 23-25, 2009 at the Hyatt
Regency, Coolum. Award winners will be announced at the Seminar. To secure your spot,
download a delegate registration form at www.caxtonawards.org.au
The 2009 Caxton Awards finalists are:
Automotive
LX570 Sunroofs: Canyon
Saatchi & Saatchi, Sydney
Client: Lexus Australia
LX570Sunroofs: Snow
Saatchi & Saatchi, Sydney
Client: Lexus Australia
Consumer Services
Un your Life
Human, Sydney
Client: Insurance Australia Group
Consumer Durables
Sliding Doors
303 Group, Perth
Client: IKEA
FMCG
Bush
Euro RSCG Australia, Sydney
Client: Reckitt Benckiser
Tuna and Beans
Grey Melbourne
Client: Simplot Australia
Corporate, Government & Public Service
X-Ray Back
Marketforce, Perth
Client: Office of Road Safety
X-Ray Neck
Marketforce, Perth
Client: Office of Road Safety
Mother’s Day
Grey Melbourne
Client: TAC
Below The Surface
George Patterson Y&R, Melbourne
Client: Defence Force Recruiting
Tear
Marketforce, Perth
Client: Office of Road Safety
Charity and Community Service
Guide Dogs can go anywhere
Marketforce, Perth
Client: Association for the Blind
Death Notice
Clemenger Tasmania
Client: Road Safety Task Force
Media and Entertainment, Telecommunications and IT
Unnecessary space
Meerkats, Perth
Client: iiNet
Behind the Scenes
DDB New Zealand
Client: SKY Television
Swingball
DDB New Zealand
Client: SKY Television
Chess
DDB New Zealand
Client: SKY Television
Retail
Clock
M&C Saatchi Sydney
Client: Freedom
Crossword
Marketforce, Perth
Client: IKEA
Sliding Doors
303 Group, Perth
Client: IKEA
Travel and Leisure
Best Job in the World
CumminsNitro, Brisbane
Client: Tourism Queensland
Best Campaign
X-Ray Back, Neck & Spine
Marketforce, Perth
Client: Office of Road Safety
Medic/Chutes/Water
Saatchi & Saatchi Wellington
Client: NZ Army
Alien vs Predator
DDB New Zealand
SKY Television
Best small space ad
Chewing Gum Disposal Unit
DDB Sydney
Client: Wrigley’s
Best Job in the World
CumminsNitro, Brisbane
Client: Tourism Queensland
Games Fusion – Poker
Belgiovane Williams Mackay, Sydney
Client: Telstra
Best topical ad
Bush
Euro RSCG Australia, Sydney
Client: Reckitt Benckiser
City of Perth Earth Hour
Marketforce, Perth
Client: City of Perth
Best use of the newspaper medium
Sliding Doors
303 Group, Perth
Client: IKEA
Best Job in the World
CumminsNitro, Brisbane
Client: Tourism Queensland
Crossword
Marketforce, Perth
Client: IKEA
Tear
Marketforce, Perth
Client: Office of Road Safety
Best copywriting
Mother’s Day
Grey Melbourne
Client: TAC
Best art direction
Ballot Box
Leo Burnett, Sydney
Client: WWF
Chess
DDB New Zealand
Client: SKY Television
Pool
DDB New Zealand
Client: SKY Television
Best photography
Chess
DDB New Zealand
Client: SKY Television
Pool
DDB New Zealand
Client: SKY Television
Swingball
DDB New Zealand
Client: SKY Television
Best typography
Inside/Out
303 Group, Perth
Client: The Centre for Cerebral Palsy
Best single advertisement: newspaper inserted magazines or supplements
Pinboard
Publicis Mojo Sydney
Client: Toyota
Knife
DDB New Zealand
Client: Throaties
9 Comments
That is a magnificent result and yes I do work at MF !
What a fantastic result Marketforce, well done!
I had ad envy when I first saw the x-ray campaign.
Now I have award envy.
Great result for Perth. To all at Marketforce well done! Straight to Research!
Can somebody explain how the X-Ray campaign got to win silver print and the West Fellowship at last year’s PADCs (eligibility 30 june 07- 31 july 08) and yet can still be eligible for this years’ Caxton’s (1 July 2008-30 June 2009)? I thought it first ran in May 08?
Well done Perth!
CB, why didn’t you mention Meerkats’ finalist? Anyway, nice work too.
What’s the ORS ‘Tear’ ad look like? I’ve not seen it.
well done guys – well deserved.
5.53 I ‘ll explain for you. Unfortunately the ORS X-ray campaign missed the cut for last years Caxton by a couple of weeks. It’s been a long wait but worth it in the end.
5.53. the Xray Campaign was created and finished in May last year, when it was first PRed. But because it was held up in GMO (gov media office) it didn’t get approval until mid July, when it ran.