iiNet BoBs up
iiNet and Meerkats have launched a national campaign for a new broadband product.
iiNet’s quirky brand ambassador, Finn, again spearheads the campaignand this time he’s introducing a new friend – ‘BoB’. BoB stands forBroadband-in-a-Box, described as “the coolest new gadget for 2009, deliveringwireless broadband and phone in one sexy little black box.”
The campaign includes 45sec/30sec/15sec TV, large format press, interactive digital marketing, online videos, ambient activity and more running in NSW, QLD and WA. It will be extended to the Victorian market later in the year.
“The campaign launch of BoB is an exciting time for us and is the next phase in some great collaborative work between iiNet and Meerkats,” said iiNet’s Marketing Manager, Matthew Dunstan. “The product and campaign are a great example of who we are and what we stand for as a brand.”
Watch the tvc here
Credits:
Creative Team: Rodrigo Cassini and Paul Coghlan
Producers: Sam Rees, Brooke Marshall
Production Company: Meerkats Films
Director: Mike Edmonds
DOP: Germain McMicking
Marketing Manager: Matthew Dunstan
17 Comments
wat
Did it come from the Island of Bob?
How does BOB stand for Broadband In A Box? That would be BIAB wouldn’t it? WTF?
terrible ad…
The agency will blame the production company. The production company will blame the agency.
I was actually quite enjoying it until the Irish git decided to ruin it at the end.
BOB is the name of BankWest’s Online Banking service.
BOB is your uncle
What BoB actually stands for is – you’re all jerks!!!!
BoB stands for Where’s the Milk?
The DOP credit: Germain McMicking
Now that’s a name people!
Wow, clever comment 9:20. Technically that’d be YAJ, but hey, at least you’re sticking up for your buddies over in creative.
Would’ve been nice to see an actual idea this time round guys (like the clever radio) – maybe next time?
7.53: Yes, this one reminds me a little of the old “he who is his own lawyer has a fool for a client” proverb. The finger needs to be pointed squarely at the face in the mirror.
Internet and phone in a box.
How exactly is this a new proposition?
Well done on the Caxtons finalist for this client guys.
What’s the name of the guy in the pool with no arms and legs?
Bob.
I think ‘Robert’ is much more professional.