An SOS from the RAC
August 14 2009, 9:41 am | | 8 Comments
For the benefit of people who don’t have RAC Roadside Assistance, in this Brand Agency radio spot we hear a community-safety-style message explaining how to send an SOS message with your car horn.
Hear the spot.
8 Comments
Arrrggghhhhhhhh James Hagan.
Noooooooooooooooooooooooooooooooooooo!
What’s R, A and C in morse code?
Nice spot.
great 15 second idea. Shame they took 30 to do it.
So 6:24, you’d like to run the ad without any voice-over at all? Interesting!
No, 10.19. I just think the whole bit about 3 short ones, three long ones then three short ones is very drawn out and could have been delivered much faster. It feels as if the script was written to fill up the time. Maybe a twenty second ad would have been good. Which brings me to something i’ve never understood. Why can’t the stations sell time by the second so if the perfect length for an ad is 23 seconds then that’s what we do and that’s what we pay for.
Funny. The most frequent reason for breakdown callout is a flat battery.
11:06 you can buy airtime on NOVA by the second