Droga5 Sydney debuts VB campaign tonight on SBS: What banner do you march under?
July 8 2009, 6:38 am | | No Comments
The long awaited VB campaign via Droga5, Sydney launches tonight with a two minute launch commercial during the first drinks break
of the npower Ashes telecast on SBS.
Thescale of the production demanded a cast that is a combo ofprofessionals, CUB employees, punters straight off the street plus somewell known faces. Keep an eye out for cameos from Michael Clarke,Wally Lewis, Paul De Gelder, Scott Cam, Molly Meldrum, Peter RussellClarke, Dean Jones, Michael Klim, Billy Brownless and yes, Greg Evans.
The TVC is part of a much bigger campaign that includes VB’s first ever dedicated brand website.There will also be print, radio, outdoor, on line and “The Regulars”will be brought to life in store through point of sale and refreshedpackaging.