303 appointed to Perth International Arts Festival
303 has been appointed by The Perth International Arts Festival (PIAF) to manage the strategic brand development and all advertising for The Perth International Arts Festival 2010. 303 has worked previously with PIAF in a strategic planning capacity.
303’s winning plan included media buying and planning including traditional channels and ambient, as well as conceptual creative work.
PIAF’s Development Director Sally Wilkinson said that the decision to appoint 303 was an easy one after seeing the proposed work.
“303’s strategic thinking is impressive and the conceptual creative solution proposed allows for bold, simple execution through all media channels. It will leave the people of Perth in no doubt as to what a wonderfully enriching experience Festival 2010 promises to be.”
303 CEO Nick Cleaver said, “303 has been demonstrating a strong understanding of the creative needs of the arts community, which includes our work with the Art Gallery of Western Australia. The Perth Festival is a mainstay and an innovator of the Perth community and we are delighted to be associated with it.”
The 2010 Perth Festival program will be launched in early November.
5 Comments
GREAT NEWS.
Last year’s cover/poster was poor.
I wonder if they’ll be promoting Much Ado About Nothing?
No word on all the great work BLOCK did…. mmmmmmm
3:42 – Block did one year of great work (a second album is rarely better than the first).
Block’s work always shone. They consistently deliver beautiful, interesting design. I think they’re consistently the best designers in Perth.
I work for one of the big three ad agencies, and always watch what Block are up to.