Record year at Cannes: Australia’s Lion tally is 45
Australiahas triumphed over New Zealand at thisyear’s Cannes Lions, taking home 45 Lions compared to New Zealand’s21. The result is a big jump on last year and a continuation ofAussie success, following on from last year’s tally of 24 for Australiato NewZealand’s 21.
In a highly successful year for Australia the obvioushighlight was the record-breaking three Grand Prix awarded to CumminsNitro, Brisbane’s’Best Job in the World’ campaign.
Australiawalked away with three Grand Prix, 13 Gold, 7 Silver, and 19 Bronze.The three other PR Lions, other than the Grand Prix, were not given acolour.
Basedon a point system of numbers of Lions won, DDB Brasil Sao Paulo wasnamed advertising agency of the year, with AlmapBBDO Paulo and DDB& Co Istanbul in second and third.
Networkof the year was awarded to BBDO, followed by DDB in second spot, LeoBurnett third, Ogilvy & Mather fourth and TBWA fifth.
The number of delegates at the 56th InternationalAdvertising Festival was down by 40% this year, but was still the fifthlargest in its history in terms of numbers.