I’m working, honestly: Paul Yole’s Cannes diary

Day 3, Tuesday: A few of us tagged teamed around workshops and seminars today. Creative leadership and Wunderman workshops got good marks. The discussion between the guys from Naked, Google, Coca Cola and Nike was interesting but perhaps lacked the spark I expected. Maybe it was the fact that the personal introductions took 15 minutes.

Key themes were getting rid of silos within agencies and between collaborating agencies, and looking for simple solutions to real problems. Apparently a huge car park in Portland has installed lights above each bay that show green or red to indicate whether they are free or not. The lights are above the level of the cars so you don’t need to drive around looking for that spot.

Nigel Morris from Isobar was one of three speakers today to use thephrase “bought, owned and earned media”. I suspect he won’t be the lastat this Festival.

180 Amsterdam showed some great work but theirpresentation was a mess. Interesting agency model based aroundcredibility and flexibility.

Finally, Nick Moore from Wunderman gaveus an interesting fact. There are 1.8 billion memberships in USAhouseholds – that’s 14.1 per home. Of these only 6.2 have been activein the last year. As the man said, loyalty programs don’t create loyalcustomers.

Opening gala tonight, starting at 9.30. First though I’mheading to the Carlton Terrace for some bonding with friends fromaround the world.