Equilibrium creates StrongFamilies campaign for Department for Child Protection

Equilibrium has developed branding and new website for StrongFamilies forming the cornerstone of a broader campaign by the WA Department for Child Protection (DCP) aimed at raising awareness of this ground breaking Western Australian social initiative.

StrongFamilies is a WA government driven program that draws family members and multiple agencies together to develop coordinated plans aimed at resolving complex and difficult social problems.

Warren Gibbs, Equilibrium’s Senior Account Services Director, said the development of the StrongFamilies websitedesigned to appeal to the very different needs of families, agencyworkers and other audiences was central to Equilibrium’s integratedpromotional program.

“DCP gave us a challenging brief, requiring thepresentation of detailed information balanced with just the rightamount of appeal to achieve engagement across diverse yet culturallysensitive groups. We feel we feel we achieved this with the rightinterpretation of their brand and the highest standards of websiteaccessibility.”