National outdoor awards for Marketforce
Marketforce has won a Gold and two Bronze Pigeons in the Outdoor Media Association’s inaugural 2009 Outdoor Awards.
The agency’s ‘Applauding Bus Stop’ won Gold for the Most Innovative Use of Outdoor and Bronze in the Government/Public Service category (See the vision of the applauding poster). It was created by Ryan Albuino, Andrew Chu, Andrew Tinning and Danielle Glenister, who is now with The Brand Agency.
Marketforce won another Bronze in the Government/ Public Service category for its ORS X-Ray outdoor campaign, created by Steve Lorimer and Tom Wilson (now at Gatecrasher).
The results were announced in Sydney last night at a ceremony hosted by The Chaser’sJulian Morrow. Saatchi and Saatchi Sydney took top honours, receiving $10,000 worth of instant scratchies and the coveted Best of Show gold pigeon for their Toyota Yaris campaign in which the client donated two-thirdsof its billboards to a range of charities under the tag line “Usesless, gives more.”
The OMA’s Chief Executive, HelenWilloughby, acknowledged the high standard of work received from morethan 60 different creative agencies across Australia.
“We set out to build an Awards program that would capture theimagination of the creative community. With more than 220 entriesreceived in the first year of these Awards we feel confident in havingachieved this goal.”
Jonathan Kneebone, Creative Director of The Glue Society, was the non-voting chairman of the judging panel comprising John Merrifield (Cannes Grand Prix Outdoor Winner & ECD TBWA Asia/Pacific), Leo Premutico (Johannes Leonardo, New York), Ewan Paterson (CHI London), Joe Staples (Weiden & Kennedy, Portland), Kitti Chaiyaporn (Publicis, Thailand) and Andy Fackrell (180, Amsterdam).
See the full list of winners here: OutdoorAwards_2009.pdf.
12 Comments
I’ve got one for Family Planning:
What do Rockingham Chicks use for protection during sex?
This bus shelter!
Big couple of days for the Force. Nice one!
Congratulations to Gatecrasher and 303 on getting finalists at the EFFIES. That is a great achievement guys.
chewie – how much are u regretting being in the photo now mate?
strong jawline….
Well done Dani Glenister for the concepting work on the bus shelter, too…
Yes, congratulations to 303 and Gatecrasher. They have 3 of the 81 entries that have made the cut into the second round of judging and are the only WA agencies in the inaugural Australian EFFIE Awards.
Gatecrasher’s ‘Hoons’ campaign for the Office of Crime Prevention is one of 9 finalists in the Government, Corporate and Social Services category.
303’s iconic ‘Go for 2&5’ campaign is one of just 4 finalists in the Long Term Effects category, and it’s ‘Love where you live’ campaign for IKEA – Campaign of the Year at this year’s Campaign Brief Awards – is one of 6 finalists in the Best State Campaign category.
Those finalists will now progress to stage two with entries being judged by a panel of 20 judges.
The EFFIES are being jointly staged by the Advertising Federation of Australia (AFA) and the Australian Association of National Advertisers (AANA) and represent the pinnacle of effective advertising in this country.
The winners will be announced and celebrated at a gala dinner in Sydney on Thursday, August 27.
A full list of finalists is available from the AFA’s website – http://www.afa.org.au/public/content/ViewCategory.aspx?id=716
Was the Hoons campaign the one where the guys were left suspended in the air trying to do burnouts because their cars had been taken?
11.30
Big couple of days indeed. And it just keeps getting better. On Saturday, some hack in the West used the agency’s name as the headline on a feature about farmer’s markets
Yes, the ‘Hoons’ campaign adheres to the current ORS policy of always showing people losing their cars.
I wonder if the lack of new ORS creative will have any impact at all.
5.10 If it was, I’m sure I read on here ages ago that the TVC was a ‘moving version’ of the print ads that MF did for the same brief earlier. If that’s the case i wonder how they’d be feeling about it now.
EFFIES for Hoons, IKEA and Health Dept?
What the EF!
There’s a fresh burnout on my quiet little suburban street in Kensington every morning. IKEA switched agencies – and it can’t have been based on creative performance. And my 94kg 8 year-old is the smallest kid in his class at East Vic Park Primary.
The EFFIE goes to 1.18pm for effectively hijacking a pro marketforce thread.
11.22am.
Ha ha ha. You noticed then? That’s effectiveness for you.
1.18pm