Elton-Bott, Marketforce win Caxton prize – again!

Marketforce team Julia Elton-Bott and Guy Hamilton-Howlett have won this year’s Campaign Brief/The West Australian Caxton Creative Exercise for newspaper advertising with an ad for the agency’s new client IKEA.

It’s Hamilton-Howlett’s first award win but it’s the fourth year in a row for Elton-Bott. 

Unfortunately, her flight back from a holiday in Asia was diverted to Melbourne so she wasn’t able to attend the presentation lunch at Wagamama in Subiaco today, but Hamilton-Howlett (below left with The West’s Les Corner) was delighted to accept for both of them.

The duo wins a trip to national Caxton Awards Weekend in late October and the ad will be run for free in The West.

Besides Elton-Bott’s amazing run, it’s also the fifth time in six years Marketforce has won.

Very close in second place was an ad for Burswood Casino’s Poker Room by young Gatecrasher team Jad Silic and John Barton (below right).

As well as presenting the winners, The West Australian’s Les Corner also announced the competition will be on again in 2010.

Full coverage of the competition is in the next issue of Campaign Brief, out next week.