LandCorp shortlist four agencies
May 26 2009, 1:56 pm | | 10 Comments
The big-spending LandCorp account has shortlisted four agencies in their current review. 303 and AdCorp join incumbents The Brand Agency and Marketforce on the pitch list.
While most of the current industry gossip surrounds the Tourism WA pitch, LandCorp is considered the one to win. In the original tender document the production-heavy account is valued at $3.3 million per annum, excluding media spend. As one industry observer noted today: “Tourism is the glamour account. LandCorp is the money account.”
CB understands that over the past year the greater proportion of the advertising activities has been undertaken by The Brand Agency.
10 Comments
Do 303 have any experience in land at all?
4.27 – Yes I think most of the staff own their own home or at least have mortgages.
I found this on the AdCorp website under Talent – Case Studies – Employer Branding
Can somebody please translate this for me?
“Relevance: Adcorp conducted a comprehensive research program through all areas of the St.George network. The team utilised the 360° Employer Branding methodology incorporating the various qualitative research components with external quantitative analysis conducted online.”
I think their Case Study area is very light on and heavy in the promise department.
I also found the craetive to be pretty dry too.
I would like to ad that I’m sure they’re a very capable company. I would just like to have seen a little more on-line evidence that’s all.
Rear Gunner
Anybody know:
1. What is the criteria for winning the work – creds, past experience or creative too.
2. When will a decision be made?
Rhubarb, rhubarb, rhubarb… because really all the comments on this page are just that! Good luck to the four shortlisted agencies.
8.17 I think the comments from 8.01 are reasonable do you not agree?
Maybe you work for AdCorp?
5.56 Well thats just a simple question as there seems to be no follow up on the lead story re decision dates etc.
It is in fact your comment that are rhubarb, rhubarb, rhubarb!
8.17 its a blog d#@!-head. Rhubarb is what its all about.
Good luck to whoever lands this one.
See what i did then?
4.32 Another cryptic clue from the Wafflemeister?
8.01 Had a look at the Marketing Case Studies from AdCorp.
Colliers Ad – ‘the chance to sport a winning smile’, ‘proud of our track achievements’, and ‘go for gold’ all in one para.
A little banal me thinks.