Tourism pitch delayed
The Tourism WA tender for Strategic and Creative Advertising Services has been delayed by about two weeks.
Agencies submitted Stage 1 ‘Expressions of Interest’ by Wednesday, April 29 and the up to 4 short listed agencies to go through to the Stage 2 creative pitch were due to be briefed last Friday.
However, Tourism WA’s Executive Director of Marketing, Stephanie Buckland, told Campaign Brief the process had been delayed for two reasons.
“The volume and quality of submissions we have received has exceeded our expectations and so it will take the panel a bit longer to go through them all. Secondly we have been alerted by the Department of Treasury and Finance that because of the size of the contract the first stage has to be signed off by the State Tender Review Committee before we can proceed.”
Buckland wouldn’t say how many submissions they had received only that the number was “substantial”.
10 Comments
wow that’s a surprise!
Twenty bucks says that after JD taking a stance on the account they will pitch as clemenger
6.08. Are you suggesting a little smoke and mirrors?
I think your right.
6.08 Sweeeeeee…t
6.08. I doubt it. Any one pitching for it, no matter what company name they do it under, would never start the pitch by paying out on the client.
6.08.
You seem to have overlooked the fact that the incumbent has been doing a so-so job on the account for a while now. Tourism WA will quite rightly be looking at their counterparts in Queensland and asking “why couldn’t we have had that?” It’s one thing promising the Real Thing, quite another actually delivering it.
the ads have hardly been great but anyone who’s worked on it around perth in the last 10 years will tell you that they are hardly the most open to big ideas and budget wise they have nothing like the queensland budget. pretty hard to make amazing ads when all you can do is use stock footage.
7.11. You are forgetting one thing. The Queensland idea was original, fresh, daring and very exciting – something Tourism WA would never approve.
8.10 and 8.25
Maybe Queensland is an “original, fresh, daring and very exciting” tourism destination and when it comes to WA we are “stock footage” yawn – snore – Perth is a place of stock footage destinations – and the expensive kind to purchase – kinda like a Getty image. *****Help us out by voting yes*****
8.15…….Yes?