Perth well represented in national Siren Awards

April 22 2009, 11:16 am | BY Martin Trevaskis | 2 Comments

Perth agencies 303, Marketforce, The Brand Agency and studios Brainestorm and Soundbyte are amongst the 26 ad agencies, radio stations and production studios in the running for the best radio ad of 2009 as part of the national Siren Awards, which will be announced in Sydney next month.

303 has three finalists in Single and one in Campaign, Marketforce has two Single finalists and one in Campaign, and The Brand Agency has one Campaign finalist. Brainestorm and Soundbyte each have a finalists in Craft, while Brand Agency ads for Perth Zoo and the RAC produced in the eastern states have scored Craft finalists for Eardrum and The Cutting Edge.

A winner in each of the three categories: single, campaign and craft aswell as an overall winner who receives the Gold Siren, will beannounced at a breakfast on May 8 in Sydney. The winner is decided by apanel of industry experts, known as the Siren Creative Council. Thenational Siren Awards, now in their sixth year, are run by CommercialRadio Australia and are designed to recognise the best radioadvertising in the country.  The 2009 Gold Siren winner will beautomatically entered into the Cannes Radio Lions – to be held in Juneand its writer will also win two tickets to attend the festival.

Lastyear’s Gold Siren winner, an advertisement for RACV Financial Servicescalled “Disclaimer”, written by Paul Reardon and Julian Schreiber fromClemenger BBDO in Melbourne, won a Silver Radio Lion at the 2008 CannesAdvertising Festival. The RACV ad was one of three 2008 Sirensfinalists and winners that made it to the radio shortlist in Canneslast year. Paul Reardon from Clemenger BBDO is this year’s Australianradio judge at Cannes.

Commercial Radio Australia CEO Joan Warnersaid the Siren Awards provided a great opportunity to recogniseexcellence in Australian radio advertising and highlight the great workbeing achieved.

“Each year the Siren Awards continue to raise thebar in terms of creativity and originality. There have been nearly 600entries this year – a fantastic result which shows how important thisAward has become. Also the success of past winners and entrants atCannes is testament to the fact that great work is being achieved withradio ads in Australia.”

The presentation breakfast will be followedby a one day seminar on how to write and produce good radio ads, called”Getting radio off the Page”. Both the Sirens breakfast and seminarwill be held at Waters Edge, Sydney on May 8. The breakfast will runfrom 7.30am to 9.30am and the Masterclass will follow the breakfast andincludes lunch. Tickets are on sale now at $395 for the breakfast andMasterclass combined. Tickets for the breakfast only are $65 and atable of ten is available for $595. For a booking form and moreinformation visit the Sirens website, www.sirenawards.com.au.

2009 Siren Award Finalists:

SINGLE

  • 303 Advertising, Perth, Richard Berney and Mark Fretten, IKEA, Mutant Bargains
  • 303 Advertising, Perth, Richard Berney and Mark Fretten, IKEA, Return of the Mutant Bargains
  • 303 Group, Perth, Dav Tabeshfar, IKEA, Not Funny
  • DDB, Sydney, Charlie Cook and Simon Johnson, NSW Police, Mugging
  • Eardrum, Sydney, Ralph van Dijk, Simon Hills-Johnes and Jon Williams, Ski NSW, Shut
  • Gorilla Communications, Sydney, Thomas Duncan-Watt, Viewsonic, Amazon
  • I.D.E.A.S Sydney, Max Landrak and Chris Mitchell, ABC Television, Substitutions
  • JWT, Sydney, Jason Ross, Ben O’Brien and Richard Apps, Tax Today, Spider
  • JWT, Sydney, Jason Ross, Ben O’Brien and Richard Apps, Tax Today, Chainsaw
  • Marketforce, Perth, Ryan Albuino and Andrew Chu, Lotterywest, More Words – Pilot
  • Marketforce, Perth, Ryan Albuino and Andrew Chu, Lotterywest, More Words – Weatherman
  • Marmalade, Melbourne, Neil Mallet, Vic Roads, 6 Foot Blonde
  • Marmalade, Melbourne, Neil Mallet, Vic Roads, Amun Ra
  • Twenty20, Melbourne, Matthew Ellis and Andrew Panozzo, Thirsty Camel, Drink and Dial
  • Whybin TBWA, Sydney, Steve Dodds, Adults Surviving Child Abuse, 21st Birthday
  • Whybin TBWA, Sydney, Steve Dodds, Adults Surviving Child Abuse, Birthday

CAMPAIGN

  • 303 Advertising, Perth, Richard Berney and Mark Fretten, IKEA, Mutant Bargains Campaign
  • Clemenger BBDO, Sydney, Michael Dawson and Chris Berents, Thredbo, Thredbo Summer Campaign
  • DDB, Melbourne, Jim McKeown, UBD Street Directory, UBD Traffic Chopper
  • Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Small Market/ Professor/ Small Market Support
  • Eardrum, Sydney, Ralph van Dijk, Simon Hills-Johnes and Josh Robertson, Commercial Radio Australia, Economically Sound
  • Eardrum, Sydney, Ralph van Dijk, Simon Hills-Johnes and Josh Robertson, 13 TAXI, Duh
  • GPY&R, Melbourne, Simon Bagnasco, Intralot, Luck Factory Radio Brand Campaign
  • JWT, Melbourne, Carly Williams and James Orr, Ford, Never Leave
  • JWT, Sydney, Jason Ross, Ben O’Brien and Richard Apps, Tax Today, Tax Today Campaign
  • Leo Burnett, Melbourne, Eamon Dixon, British Paints, Pub/Cricket/Strip Club
  • Marketforce, Perth, Ryan Albuino and Andrew Chu, Lotterywest, More Words
  • RazorJunior, Sydney, Josh Moore and Nigel Clark, Animal Australia, Animals Australia Campaign
  • The Brand Agency, Perth, Kurt Beaudoin and Josh Edge, Perth Zoo, Find Your Animal
  • US, Sydney, Josh Moore, David Roberts, Danny Wehbe and Tim Chenery, Luxbet, Expert Advice
  • US, Sydney, Josh Moore, David Roberts, Nigel Clark and Danny Wehbe, Hachette, Short Stories
  • Whybin TBWA, Sydney, Steve Dodds, Adults Surviving Child Abuse, ASCA Radio Campaign

CRAFT

  • Austereo, Brisbane, Cameron Heit, Geoff Esdaile, My Fun, Roller Coaster
  • Austereo, Sydney, Glen Styles, Kade Robinson, International Sports Clothing, My Conscious
  • Best FX, Adelaide, Pete Best, Greg Knagge (Clemenger BBDO, Adelaide), Motor Accident Commission, Creepers
  • Best FX, Adelaide, Pete Best and Scott Illingworth, Sip ‘n Save, The Wrong Beer
  • Best FX, Adelaide, Pete Best and Scott Illingworth, Sip ‘n Save, Thirsty
  • Best FX, Adelaide, Pete Best, Sip ‘n Save, Empty Fridge
  • Brainestorm, Perth, Marty Braine, Murray Laird (Marketforce, Perth), Scitech, Scitech Plane
  • DMG Radio Australia, Melbourne, David Hinchey, Paul Varrasso, Paintball Games, Paintball – Bring Out Your Wicked Side
  • Eardrum, Sydney, Scott Collins, Ralph van Dijk, Perth Zoo, Small Clawed Otter
  • Macquarie Southern Cross Media – HotFM/RadioWest, Perth, Jerimiah Busniak, Tristan Ozinga and Karina Bradley, Street Art Wheels
  • Risk Sound, Melbourne, James Ashton, Peter Murphy (OMG Advertising, Melbourne), Epworth Foundation, Flying Knee
  • Soundbyte, Perth, Brad Habib, Paul Coghlan (Meerkats, Perth), Murdoch University, Voice Journey
  • TheCutting Edge, Brisbane, Ross Batten, Dale Simmonds, Craig Buchanan andKurt Beaudoin (The Brand Agency, Perth), RAC Insurance, Everything
  • Whybin TBWA, Sydney, Beau Silvester, Garry Horner and Matt Kemsley, Adults Surviving Child Abuse, Birthday
  • Whybin TBWA, Sydney, Beau Silvester, Garry Horner and Matt Kemsley, Adults Surviving Child Abuse, Rugby