Longtail deposits new national campaign for Bankwest Business

Longtail has launched its latest Bankwest Business campaign, for the Telenet Saver and Term Deposits products. The national campaign, which has no traditional media support, is running across a range of digital publishers and performance networks. Longtail was responsible for developing all components of the campaign which runs through to June, the first since they won the media account.

The campaign focuses on the current economic environment and uses a combination of behavioural targeting techniques to deliver an extensive raft of banner creative, which drives through to a campaign landing page, also developed by Longtail.

“We have taken a fresh approach to performance based advertising and developed strategies that go beyond the typical acquisition based campaign,” said Longtail’s Carlo Bertozzi. “The market focus on performance pricing models often eclipses the need for strategic creative and media planning. This campaign is a great example of a strategy that ensures the results are greater than the sum of the parts.”

Anthony Green, E-Marketing Manager said “To get significantly more acquisitions at a lower cost than this time last year, when the interest rates were considerably higher, is an impressive achievement!  Longtail have again demonstrated the benefit of their strategic approach, and that developing creative and media in the same shop pays dividends.”