Countdown on for Austereo Radio Writers Award
After a hiatus of a few months, it’s catch-up time for the $20,000 Austereo Radio Writers Award – Australia’s richest creative cash prize.
Contenders from September to January have been compiled and are out for judging. Scored out of 100, the top 2 from each month go through to the final and a chance to win $20,000 cash for the writer and $20,000 of value-added on Mix 94.5 and 92.9 for the client.
Each month’s contenders are judged by three local senior creatives. The finalists are then sent to some of the top radio creatives in Australasia to decide the winner.
Ads in the running to go through to the final judging are:
September
• Murdoch University ‘Maybe’ Meerkats
• Bedshed ‘30%’ Gatecrasher
• Gate Bar & Bistro ‘A lot on your plate’ Teal Corporate
• WA Network of Drug & Alcohol ‘Ice Perception’ The Brand Agency
• HBF ‘Symphony of home’ 303
• HBF ‘Symphony of cars’ 303
October
• Fonterra Brands – Brownes ‘Just Chill: Ironing’ Marketforce
• Fonterra Brands – Brownes ‘Just Chill: Toilet Seat’ Marketforce
• Fonterra Brands – Brownes ‘Just Chill: Map’ Marketforce
• TAFE WA ‘Life without TAFE Graduates 1’ Rare
• TAFE WA ‘Life without TAFE Graduates 2’ Rare
• TAFE WA ‘Life without TAFE Graduates 3’ Rare
November
• Adventure World ‘Wedgy’ Linc
• Alinta Assist ‘Burst Pipe’ Gatecrasher
• Alinta Assist ‘Cold Water’ Gatecrasher
• Lotterywest (SNW) ‘Cashed up for a year’ Marketforce
• RAC ‘Monty’s barking’ The Brand Agency
• Rick Hart ‘PM stimulus package’ Murray McDougall
• Dept of Agriculture ‘Buy West Eat Best Black Swan 1’ Rare
• Dept of Agriculture ‘Buy West Eat Best Black Swan 2’ Rare
• Dept of Agriculture ‘SFX’ Rare
December
• Lotterywest (SNW) ‘Lost for words – Royal engagement’ Marketforce
• Lotterywest (SNW) ‘Lost for words – Wedding’ Marketforce
• IKEA ‘Mutant bargains – James I’m scared’ 303
• IKEA ‘Mutant bargains – What was that?’ 303
• IKEA ‘Mutant bargains – Maggie wait’ 303
• Murdoch University ‘Van Gough’ Meerkats
• Murdoch University ‘ANZAC troops’ Meerkats
• Murdoch University ‘Washington’ Meerkats
• Lotterywest ‘Joy to the world’ Marketforce
• Lotterywest ‘Brass band’ Marketforce
January
• Alinta Assist ‘Bedtime story’ Gatecrasher
• AICT ‘Certified hero’ Marketforce
• RAC ‘Car features’ The Brand Agency
• Scitech ‘Going places’ Marketforce
• TAFE WA Career Confidence – Management Planning Rare
• TAFE WA Career Confidence – Promotion Rare
13 Comments
Nice to see all the ads in the running this year. Is there any chance you could hyperlink to ones uploaded anywhere online (bestadsetc)?
October looks like a bit of a stitch up.
Good to see Marty’s having another bumper year!
Choctober.
Crocktober.
There’s a whole lot of very average work in this list. Some great spots too, but not many. Doesn’t really do anything for the credibility of the competition or those at the network putting the monthly judging discs together.
It’s such a great comp with a prize that means even more in today’s climate. It’s just a shame that a lot of those vying for the top prize don’t deserve to be up there.
Croctober
12.15. This is the shortlist to become finalists. as long as the best one wins does it matter how many are considered?
12.15 you are dead right. I can see a few duds here (and some nice spots too) but obviously they don’t add ALL the new ads every month (only 1 campaign for the whole of October?) so the culling down process really does need to be addressed once and for all.
Clearly this is as dodgy as the Oasis awards…
ummm why are there no finalists from RARE?
why would there be?
I only remember hearing the Ice Perceptions and IKEA ones.. we’re the others actually on the air?
Get back to work and write some “good spots” instead of crapping on….
That would make a nice change