Campaign Brief at AdFest

Campaign Brief has just returned from AdFest, one of the top two Asia-Pacific advertising festivals. Although entry and delegate levels were down there was a lot of great work that we saw in Pattaya, Thailand. The highlights were the China Environmental Protection Foundation “Shan Shui” print campaign and tvc; Ogilvy China’s Illiterit ambient campaign that raised enough money to commission a new school and enroll 950 new students; and BBDO Malaysia’s great Jeep campaign that won the Best of Year in Posters (seen at the bottom of this story).

Perhaps the highlight of AdFest was the great speakers that attended this year. They included Sir John Hegarty (BBH Chairman and global ECD), Mark Tutssel (Leo Burnett Worldwide ECD) and Australian-besed designer Vince Frost.

If you have a bit of spare time, grab a coffee and sit back and check out Tutssel and Hegarty’s presentations.

View Mark Tutssel’s presentation here.

View Sir John Hegarty’s presentation here.

Excuse the small “AdFest technical problem” in Hegarty’s presentation.

More detailed coverage of AdFest can be viewed on Campaign Brief Asia’s website.