SIMON McQUOID FOR THE PADC

The PADC hosted Simon McQuoid last night at the Double Lucky Bar in Leederville.

McQuoid, who worked as an art director in Perth in the 1990, has returned to Perth for holidays from his base in New York where he is one of the USA’s hottest directors. He has had a stellar 12 months,  rising to No3 in the world in The Gunn Report rankings. McQuoid was the director of the highly awarded Microsoft Xbox 360 / “Halo 3” video game internet campaign named one of the two Film Grand Prix’ at Cannes in 2008.

Simon (Pictured at left with The Brand’s Paul Yole) spoke for an hour, giving an insight into his work, his career and his philosophies. He showed some great work for HBO, The Sopranos, the launch of Blu Ray, an LG mobile ad, Holiday Inn Express and of course Xbox Halo.

Some interesting comments;

“Nothing ever comes to me in a perfect state”

“The ones with the biggest problems are the ones that end up on my reel”

”Be honest but polite” (when faced with a challenging client)

You can see Simon’s work here.