303’S ‘MUTANT BARGAINS’ SPOT FOR IKEA WINS ROUND 4 OF NATIONAL SIREN RADIO AWARDS
A radio commercial for IKEA called ‘Mutant Bargains’ has won the overall and single categories for round four of the 2009 Siren Awards. Written by Richard Berney and Mark Fretten from agency 303 Perth (pictured), the spot uses humour to highlight bargains available at IKEA.
Judge and previous round winners, Jason Ross and Richard Apps from JWT Sydney said about the winning spot: “They tackled a very familiar retail brief in a fresh and humorous way.”
303 Perth writers Richard Berney and Mark Fretten said having fun was the most important thing when creating an effective radio commercial: “If you enjoy making the ad, chances are other people will enjoy listening to it.”
Another ad for IKEA, ‘Return of the Mutant Bargains’, written by the same team, was the only highly commended in the single category.
Winner of the campaign category was a series for book publisher, Hachette called ‘Short Stories’ promoting Stephen King’s book. The commercials were written by Josh Moore, David Roberts, Nigel Clark and Danny Wehbe (pictured middle) from agency, US Sydney.
There were two highly commended entries in the campaign category: IKEA ‘Mutant Bargains’ via 303 Perth, and a series for British Paints, called ‘Pub’, ‘Cricket’ and ‘Strip Club’, written by Eamonn Dixon from agency, Leo Burnett in Melbourne.
7 Comments
Well done guys – these are great spots!
yeh pretty good, nice voice over, who s that hunk on the right?
Sarah,
That’s “Pretty Boy” Berney…
nice. who produced them?
For the record, I no longer go by the name “Pretty Boy”.
Can anyone tell me who took the shot of the creatives? I’m after some really really pretentious shots for a campaign I’m working on.
3.25.
I bumped into the guys this morning and they told me the pic was taken by a Singaporean photographer, Sine Qua Non who specialises in arty-farty shots for award features.