BURSWOOD BET ON GATECRASHER
Gatecrasher has pulled off a major coup upstaging 303 and The Brand Agency to win the Burswood Entertainment Complex account. Burswood has been with The Brand since 2001 and is estimated to be worth in excess of $4 million.
The Brand MD Steve Harris confirmed the loss saying they were “naturally very disappointed to loose the business after eight and a half good years working on the account.”
Gatecrasher MD Tony Scampoli (left) said they always had a good feeling following every stage of the review and were overjoyed by the news: “This is a very significant blue-chip win for us. You never know with these things, but were did feel that we put in a good performance at both stages of the review. I felt it was the strongest pitch the agency has ever put together and it’s great for everybody at the agency that we have been appointed.”
15 Comments
*sending happy thoughts to Brand*
Congratulations to the Gatecrasher team! Great to see your skills recognised. Looking forward to seeing your brilliance through the Burswood work. Thoughts to Brand – it was undoubtedly a very hard decision for Burswood to make.
So despite an above average year on the awards circuit the Brand have to be out of the running for CB’s Agency of the Year. Should come down to a tight contest between Meerkats and Marketforce now.
Well done GC, now it’s time to prove you still have what it takes. Hope you can.
11.12, I think you’ll find Meerkats has zero creative awards and MF had a less than spectacular new business year. didn’t they also lose a big chunk of government work? What about GC? Lost Curtin but won Bedshed and Burswood – although the latter is actually 2009 so may not count. Or Rare? It’s an open race.
You would think that Rare would have to be a chance – aren’t they the only agency who actually recruited more staff last year?? No business losses to note either….
I still think the Brand are nicely placed..
Just to complete the analyses, 303 have won more business through competitive pitches than anyone else this year and their award performance – outside of locals – has been better than most. We’ll have to see how they all do on the night at the CB Awards as this seems to be where the decision is made.
303? you have to be kidding. you can’t give it to an agency that lost two of the plum accounts. I don’t know who will win it but i’m willing to bet that it won’t be 303
This story is about Gatecrasher winning Burswood.
11:12,
I think strong cases can be made for 303, Marketforce and Rare. With the last being a very real chance. I don’t see The Brand or Meerkats in the running.
I think winning Bedshed is sure to put GC in the running for Agency of the Year.
Well done Gatecrasher!! You deserve the win!
Bloody well done GC. Lots of breath holding for that one, but worth it.
Nothing like pushing your own barrow. Thank god agency of the year is chosen by CB!
Oh, and well done GC. V. good win for you guys.
Congrats to Gatecrasher. After a tough couple of years things seem to be on the right track. Well done Tony and team.