THE BEACH IS NO PLACE FOR WORRY
Chilling out in the surf and lazing in the sun tends to make your worries disappear pretty fast. Well, except one. Where do you hide your wallet, phone and sunnies while you’re in the water?
Marketforce’s experiental arm Traffik WA has taken SGIO’s Unworry campaign to Perth’s beaches with the Unworry beach lockers.
You simply fill out a tag with your name, phone number and the possessions that you want looked after and
the guys will assign you a locker to keep your valuables in. Traffik WA managed the entire project, from having the impressive looking trailer designed and manufactured, to seeking permission from the respective city councils, and they are currently manning it at selected Perth beaches over summer.
There are 120 lockers on the trailer and they’re a decent size at 40cm3, big enough to hold a backpack or
handbag. The trailer is making appearances at selected Perth beaches between 10am and 4pm most days
of summer and the service is free.
Behind the idea is Marketforce’s Andrew Chu and Ryan Albuino and Traffik’s Brian Murphy.
17 Comments
Malignant melanoma would be my main worry down on the beach at this time of the year. Pity Marketforce didn’t have the foresight to bring their other client, Cancer Council, onboard with a free sunscreen dispenser. Still a nice try.
The Cancer Coucil idea is a good one which they should’ve tied in I agree. Maybe also getting someone a little less awkward in the first pic…
What if those guys drive off with your stuff?
They look shifty to me.
Hungry sharks would be my main worry down on the beach at this time of the year. Pity Marketforce didn’t have the foresight to bring their other, Lotterywest, onboard with a free shark capture and release into unpopulated waters program. Still a nice try.
Bloody genius Brian – you’re a legend!
Actually there is a sunscreen pump onboard the trailer.
What’s wrong with the dude in the pic, Kema? I think he’s hot!
Well done – it beats burying your shit in the sand that’s for sure.
Unlike the other posters I’d personally take a shark bite or severe sunburn over losing my $300 Ray-bans so nice work!
Typical C.B thread.. 6 comments to date and only a hint of praise.
*yawn* this “concept” is rather boring… Also, nice to see that Marketforce speak a gooder English than me… I didn’t even know Unworry was a word?
Far too much like hard work. They should stick to flying big flags around under helicopters. That’s what Perth wants.
Nice idea for an insurance company guys. Fits in with the unworry campaign very well.
I like it too. It’s a bit different. It could have been just a moving billboard parked in the parking lot at the beach but they took it a step further.
Unworry – Was that Marketforce that came up with that? Why do IAG over in Syndey have the same concept? If it’s been taken nationally well done to the Force on that one!
Other way around 9.08, the ‘un’ concept came from East.
This is a cool idea though, a piece of communication that actually shows the benefit, literally. Wouldn’t be surprised at all if it picks up a couple of gongs, well done dudes.
Wow that would be amazing if the strategic department at MF HAD come up with Unworry. Definitely agency of the Year stuff for the national reach, trumping MK at their own game. CB can you or any other poster clear it up definitively for the rest of us… brilliant strategists or follow-my-leaders?
Did he snap the pictures? Wish i was there, i bet he was shirtless! Well done to all involved though!
Good morning
Many thanks for all the comments on the Unworry Beach Locker Trailer and I realise this is quite belated – but just to set the record straight, the team at Carat Australia actually came up with the concept, and Traffik executed the idea in Western Australia – from production to activation.
Carat Australia is SGIO’s media agency and has worked collaboratively with Marketforce and Traffik to implement the ‘Unworry’ campaign for SGIO in WA.
So, once again, I would like to say a huge thanks and congratulations to Carat, which has been fantastic to work with on this campaign.