EDUCATION: DESIGNING BRAND VALUE

Designing Brand Value™ is a half-day, professional development workshop, for individuals and organisations within the advertising, marketing, and design industries; and with business interests reliant on these industries.

The Designing Brand Value™ workshop teaches:

• semiotics 101: the science of signs

• how semiotics relates to corporate communications

• semiotic methodologies for the analysis of corporate communications

• a scientific and accountable approach to creativity

• skills to support pitching your bold ideas to conservative clients

• how your productions affect your client’s brand value

Designing Brand Value™ is targeted towards individuals and organisations wanting:

• more powerful communications tools for their business

• a greater understanding of the science behind corporate communications

• the ability to justify creativity

• knowledge about how the semiotic efficiency of advertising affects brand value

• an evolution in their creative processes

For more information, click here