PERTH GETS 11 FINALISTS AT AWARD
In a good all round performance three West Australian agencies share 11 finalists at the 2008 AWARD Awards, considered Australasia’s premier creative awards show. The Brand Agency and Marketforce each have 4 finalists and 303 has 3 finalists.
Radio was the dominant category for Perth with 8 of the 11 finalists coming from this category. The Brand Agency’s finalists (3 singles and a campaign) were all for their ‘Find your Animal’ radio campaign for Perth Zoo. Listen to ‘Black Hat’, ‘Lil Penguin’ and ‘Otter’.
Marketforce had 3 radio finalists for their Lotterywest Scratch n’ Win ‘More Words” campaign (2 singles and a copywriting finalist). Their other finalist was in Posters and Outdoor for Network 10 ‘Big Brother – Being Watched’
303 also had a radio finalist with the Royal Life Saving ‘Kid’s Perspective’. They also pulled of a big coup with two finalists in the tough Television & Cinema category. IKEA’s “I saw this and thought of you – Glasses” was one of just 4 finalisits in the less than 30sec category and in fact was the only finalist from Australia and New Zealand with the other coming from Thailand and Japan. It should also be noted that it was one of only two Australian finalists in the 30sec and less than 30sec categories. In total only 9 spots were finalists in thesecategories and 6 of them were from Thailand.
The IKEA “I saw this and thought of you’ campaign isalso the only finalist in the less than 30sec campaign category.
Overall Colenso BBDO Auckland and Lowe Rivet Sydney lead the shortlist, which has a total of 350 finalists this year. 75 Judges gave up their time to judge more than 3,500 entries over an intense two week period. AWARD recorded the highest number of entries to date. In comparison to the previous year, entries increased by over 20%.
Australian finalist numbers are up by 24 compared to 2007, with a total of 181 finalists. New Zealand has a total of 76, down by 26 from last year and Asia counts 91 finalists this year, 9 less than the previous year. The overall finalist number dropped by 11 compared to 2007.
Says Droga5 Australia creative chairman David Nobay, this year’s Chairman of Judges: “Admittedly, we have to look beyond our own small world for creative inspiration, but nevertheless, the 350 finalists this year deserve our attention and, if nothing else, our respect for a job well done in a climate where the credit crunch is fast becoming the creative crunch for so many clients throughout the region. Hopefully, our winners will act as reminder that, in tough times, big ideas punch harder than big budgets.”
THE SHORTLIST TALLY
Colenso BBDO New Zealand – 13
Lowe Rivet Australia – 13
M&C Saatchi Sydney – 11
Exit Films – 10
Ogilvy New Zealand – 10
Revolver Film – 10
Saatchi & Saatchi Australia – 10
BMF Sydney – 9
Leo Burnett India – 9
Clemenger BBDO Sydney – 8
Creative Juice G1, Bangkok – 8
DDB New Zealand – 8
Leo Burnett and Arc Worldwide Thailand – 8
Saatchi & Saatchi New Zealand – 8
AIM Proximity – 7
Clemenger BBDO New Zealand – 7
Lowe Bangkok – 7
Ogilvy Singapore – 7
TBWA\China – 7
A full list of all AWARD Finalists 2008 at www.awardonline.com
Winners will be announced at the AWARD Awards Presentation Night, which will be held at the striking Overseas Passenger Terminal in Sydney on November 27th 2008. Tickets to the event will go on sale at the end of October.
31 Comments
I saw the finalists and thought of you Richy Ditch. Awesome work mate.
Nice work Rich. And you still have sliding door and change is good for next year’s awards, too
That’s a pretty disapointing result given the quality of some of the print work that has been produced here over the past twelve months (which has by far and away been the highlight of the W.A creative year).
Go figure? But hey it’s AwARD…
all good solid work but nothing that really deserves bronze silver or gold
Takes a lot more than a ‘quality’ idea to win at AWARD 12.32.
In fact, an okay idea will do if you have genius-level crafting (something sorely missing from most Perth print work).
Disappointing? Does anyone know how many we got last year? bet it is a better return this year.
Great result for 303. TV is a tough category at AWARD. Radio is much, much easier.
Fuck AWARD. Cannes is the world standard.
Wise crack 1:15 struts into town and announces in a craggy, all-knowing voice, ‘Nothing really deserves bronze, silver or gold.’ He then drops his strides and pisses on everyone. Whatever mate. Root for the guys. 11 finalists at Australasia’s toughest award show is fricken solid.
Is radio easier or is just that Perth is relatively better at it than the more “glamorous” media? Let’s not downplay Perth’s performance in radio this year – both at AWARD and the first two rounds of Sirens. Let’s just be pleased with where we’ve got to but not complacent cos there’s no metal yet! Good luck to all the finalists.
Radio is obviously easier guys, otherwise why do you think we are doing so well at it? It’s all very encouraging but I don’t think we really want to be known as a radio town. I am more encouraged by ikea’s performance in TV. That’s something to crow about. Well done Richard and Brian.
Agreed 7.57. 303’s performance is the highlight.
But big pat on the back for them, Brand and MF. 11 finalists is something to be celebrated as a big step to hopefully grow on. If one or two convert that’s a great result but let’s all aim even higher next year. I’ll be giving it my best shot.
Who at the Brand is going to officially comment on this development???
7.57pm Who is Brian?
Bryan Denis. Only been gone a few months but forgotten already.
The Austereo 20K is proving to be the encouragement we need to do some half decent radio.
v. funny 11.39. hehehe it’s going to take a while before the brand boys live that one down.
Where did Bryan go?
What happened to the much heralded ORS ‘x-ray’ campaign? Obviously not as good as Marketforce and CB keep telling us. And didn’t you criticize the Perth Zoo radio when it first came out CB? 4 finalists at AWARD!
I think 8.03 is the official Brand comment.
You can see right through the x-ray ads.
4.30. You go on a rant about 1.15, then you end up by agreeing with him/her. he/she said ‘good solid’, you said ‘fricken solid’ which means you’re thinking the same as 1.15, you’re just about 15/20 years younger.
Award is notorious for some interesting decisions involving work that has done well overseas yet fails to make the cut at home. The local ORS Mates Motels is a classic example of that-3 Cannes finalist and a One Show Merit Award this year among others.
I’d hold off on putting your training boots into the X-Ray campaign yet. The big important international shows are about to kick off, save your joy until it fails to show at those, and if it doesn’t then maybe you could bring yourselves to say something equally as complimentary
Official Brand comment – CB did not criticise the Perth Zoo radio, 8.03. In fact they were very complimentary (and smart). And I hope X Ray will win metal at Cannes. It’s bloody great. PY
CB, are you going to answer 8.03am? The Zoo stuff is very funny and deserving of praise
2:45 and 8:03 I think Paul has answered this for me (thanks Paul!). You may also remember that I picked the Zoo campaign as my Creative Circle pick a few issues back. As for ORS X-Ray there is no need for MF to be too disappointed yet. The Print and Outdoor category is by far the hardest category to get up in at AWARD. It will have a much better chance at Cannes, Clio and One Show which are easier to shortlist at.
Of course, it will clean up here at the PADC…
Kim said “Of course, it will clean up here at the PADC”
Do you know something we don’t Mr Shaw? What about Ikea Sliding Door?
No inside knowledge 4:36, but I can’t see how x-ray can miss out. No, I can’t see IKEA missing out either. It may be the kiss of death for both… but I doubt it.
I’m interested to know why print is the hardest category at AWARD. Does anyone else agree with Kim? If our radio work wins does this mean it is an easy pencil winner?
Radio is notoriously tough to win at because it’s so hard damn hard to pick a great one. Even international standards are all over the shop. Radio is one of the few mediums that Perth can stand on an international crafting standard with the rest of the world and we should be bloody proud of these nominations. But there’s really no excuse for not crafting world-beating radio work with some smart writing (and maybe a bit of ISDN talent).
1:00pm on my Wise crack rant. Fair enough. What i should have said is he/she maybe should have just left his/her comment at ‘all good solid work’. He/she didn’t need to piss on all the finalists by saying ‘nothing that deserves gold, silver or bronze.’ Give the finalists a bit of hope and keep them excited i guess.