PERTH CONVENTION BUREAU APPOINTS MARKETFORCE TO DEVELOP EVENTS BRAND

The Perth Convention Bureau has engaged Marketforce to develop a business events brand for Western Australia. The business events brand will promote and position Western Australia’s unique selling propositions as a national and international business events destination.

The marketing initiative is underpinned by a significant injection of Government funding which has also led to the creation of a new marketing team at the Bureau. Director of Marketing Anne Last and Marketing and Media Coordinator Natasha Sellei will manage the branding project among other destination marketing initiatives.

“The new business events brand is critical for the State’s future success as a conference and events destination and will strengthen Perth and Western Australia’s position in the competitive global business events market,” Last said.

Stakeholders, meeting planners and local hosts will be invited to participate either in interviews, workshops or online surveys to provide valuable insights during the brand’s development stage.

“We are conscious that the brand needs to be developed in consultation with the industry, to ensure that the new brand identity is aligned with the needs of all our stakeholders.”

The business events brand is planned to be launched towards the end of the year.