EPRA MOVE OUT OF 303 TO RARE
July 9 2008, 5:27 pm | | 14 Comments
The East Perth Redevelopment Authority (EPRA) has appointed Rare Creative Thinking to handle it’s account. The appointment follows a three-way pitch between Rare, The Brand Agency and incumbent 303. Rare’s managing director, Callum Mackenzie, is on holidays this week and could not be contacted for comment.
14 Comments
A good win for Rare but 303 were never going to keep it. Their servicing on the account was well below par.
I’m sure the creatives at 303 will be breathing a huge sigh of relief
Rare Creative Opportunities
Maybe if they had looked after the account better the client would be more inclined to accept their creative ideas? Granted this account is probably never going to be a showcase client, but it’s a great win for Rare and I am sure they will appreciate the business and work much closer with the client. This is a warning sign for 303. EPRA are not the only client that are disappointed with 303’s service. The worst kept secret in town is that HBF are unhappy. Will the creatives also breath a huge sigh of relief when that one goes?
Skinny?
No one at 303 breaths a huge sigh of relief when an account is lost.
Well done Callum and Brett. Nice to beat the big boys in a pitch.
love this new site Martin. the comments are a bit weak but getting better each day. HBF is big news if it is true. but if it was true there would be a story about it. right?
Glad you like it 12:58 but credit where it’s due – Kim and Michael set this up based on the national CB Blog.
Martin Trevaskis
HBF have not been happy with 303 for months. We first heard it early in the year and everyone talks about it at most industry get-togethers. The problem is where do they go. Brand have RAC and Marketforce have SGIO. That leaves Gatecrasher, who fucked it up when they had HBF a few years back, and Meerkats, who have a bit of RAC. Rare? Linc? Ad Impact? I don’t think so.
Hey 2.50. I heard that HBF rumor, too. I also heard that RAC weren’t happy at Brand and were looking over east. I heard that SGIO wanted a bit more of Andrew’s TLC. I heard that Gatecrasher were selling up and moving out of Subi and and that Meerkats were going to all work from home and rent out their offices to Christian Louboutin Mad Mary Jane. Rare? Linc? Ad Impact? I heard they all had a question mark after their name. And I also heard that you were the original Ad Wanker . Of course, only one of these things turned out to be true.
8.29 obviously works at 303.
Very witty 8.29. But at least 2.50 is getting into the spirit of what a blog is all about. Also 2.50 made a good point. Where would HBF go apart from 303? 2.50 probably is an Ad Wanker but no matter how much 8.29 denies it, there is truth in the HBF review rumor.
Yes it’s a nice blog Martin but you have avoided 12.58’s question. If the HBF story was true you would run a story on it. Correct?