BRAND AGENCY CAMPAIGN LIFTS REIWA.COM
The campaign created by The Brand Agency for REIWA to promote its website reiwa.com, has succeeded in lifting it to the second most visited real estate website in WA.
In May 2008 every other major real estate website saw their total number of sessions decrease from those in April 2008. Total sessions on reiwa.com grew by over 14,000 whilst domain.com.au and realestate.com.au saw their figures tumble by over 50,000 (Source: AC Nielsen Net Ratings).
REIWA President, Rob Druitt commented, “In a market that has reached a plateau and at a time of year when traditionally the number of active buyers and sellers decreases, to see an increase in the number of visitors to reiwa.com is a great result.”
Nick Bayes, Group Account Director, The Brand Agency said, “We are extremely pleased at the obvious success of the campaign and the fact that it is working despite the current market dynamics. It’s testament to the channel strategy and the creative which has obviously struck a chord with the target audience.”
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Nick Bayes, Group Account Director, The Brand Agency said, “We are extremely pleased at the obvious success of the campaign and the fact that it is working despite the current market dynamics. It’s testament to the channel strategy and the creative which has obviously struck a chord with the target audience.”
Nick – That ad is a shocker!!!
Points out of 10 for trying, but really – “do your research first” ? hardly a positive statement; reminds people of having to do your homework – what a chore… I see there is no more mention of this campaign anymore (a year later) or tagline. As for the Mac symbols in the pop ups, again this betrays an out of touch arty creative types (who probably designed the ad), not living in the land of the normal people on PCs using Internet Explorer. Even the font type is mac. And the rubbish on the floor and the poor lady strugglng home with the shopping – again, I realise what you were trying to do, but it’s not a positive image. REIWA (as a name) is not synonymous (automatically) with what the site is trying to show (properties for sale and rent, plus some useful stats). Really think they could have gone with something else. Something positive, that pulls you in, wants you to use the site, an dgets over the acronymic name difficulty. But anyway – as I said, points for trying…