MEDIA DECISIONS JOINS OMD

Media Decisions has signed a licence agreement with OMD to bring the internationally recognised media brand along with its entire proprietary media technology to WA. The announcement was made at a function for clients, creative agencies and media at the Art Gallery of WA on Tuesday night, where the name change to Media Decisions | OMD was unveiled.

Media Decisions’ general manager, Helen Hammond, said: We have watched with great interest as buying groups have evolved and have carefully analysed which ones offered the best in terms of size, strength, technological advancement and service delivery. To us, one group – OMD – stands head-and-shoulders above the rest.”

Peter Horgan, managing partner of OMD, was in town for the launch and said they were delighted to have Media Decisions as custodians of the OMD brand in Western Australia.

“Media Decisions has for many years been the dominant media agency in WA and the resource that OMD brings to this partnership will elevate the offering of the group and greatly advantage our clients.”