INITIATIVE MEDIA WEEK IN REVIEW: JUNE 15 – 21

June 24 2008, 10:38 am | BY Lynchy | No Comments

TELEVISION

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Top 5 Prime Time Programmes – People 18-39

1. Thursday    2000-2030    My Name Is Earl    TVW-7    14.0

2. Sunday      2030-2130    Grey’s Anatomy    TVW-7    13.3

3. Monday     2040-2140    Desperate Housewives    TVW-7    12.9

4. Tuesday    2030-2130    Ramsay’s Kitchen Nightmares    STW-9    12.9

5. Sunday     1830-1930    Gladiators    TVW-6    12.5

Top 5 Prime Time Programmes People 25-39

1. Monday     2040-2140    Desperate Housewives    TVW-7    17.7

2. Sunday     2030-2130    Grey’s Anatomy    TVW-7    16.7

3. Thursday   2000-2030    My Name is Earl    TVW-7    14.8

4. Sunday     1930-2030    Battle of the Choirs    TVW-7    14.2

5. Tuesday   2030-2130    Ramsay’s Kitchen Nightmares    STW-9    13.9

Top 5 Prime Time Programmes People 25-54

1. Sunday    2040-2140    CSI: Crime Scene Investigation    STW-9    14.8

2. Sunday    1930-2030    Battle of the Choirs    TVW-7    14.7

3. Monday    1930-2000    Border Security – Australia’s Front Line ®    TVW-7    14.3

4. Thursday  2000-2030    My Name is Earl    TVW-7    14.3

5. Monday    2000-2030    Surf Patrol    TVW-7    13.8

Top 5 Prime Time Programmes People 35-54

1. Sunday    1930-2030    Battle of the Choirs    TVW-7    16.0

2. Sunday    1800-1830    News    TVW-7    15.8

3. Thu-Fri     1800-1830    News    TVW-7    15.7

4. Tuesday   2030-2130    NCIS    NEW-10    15.5

5. Sunday    2040-2140    CSI: Crime Scene Investigation    STW-9    15.2

TVW-7 won the week overall (0600-2400) for Total People with a commercial share of 42.9%, followed by NEW-10 with 30.5% and STW-9 with 26.6%.

TVW-7’s top performing programmes for Total People included News, Border Security – Australia’s Front Line RPT, Battle of the Choirs, Today Tonight, Australia’s Got Talent and Surf Patrol. The premiere of Battle of the Choirs proved popular taking fourth position with Total People and averaging 240,000 viewers. It also grabbed the number one spot with People 35-54 and made the top five with People 25-39 and 25-54. The season finale of Brothers and Sisters only made the top fifteen with People 18-39 and 25-39. My Name is Earl remains in the top position from last week with People 18-39 but dropped to third position with People 25-39.

STW-9’s strongest programmes this week were Sea Patrol 2 – The Coup, CSI: Crime Scene Investigation, 60 Minutes and David Attenborough’s Elephant – A Spy in the Herd. Although down in audience figures from last week, Ramsay’s Kitchen Nightmares made it into the top five with People 18-39 and remains in the top five with People 25-39. CSI: Crime Scene Investigation took top spot with People 25-54. The return of Tracy Grimshaw to A Current Affair this week seems to have given the programme a slight boost with Tuesday night up 12,000 viewers and Wednesday up 11,000 viewers from last week.

NEW-10 had a disappointing week with only NCIS making the top fifteen programmes for Total People.

Ten News at Five continues to dominate the top five programmes in the day time segment for Total People. Also in the top five was NEW-10’s Saturday Night AFL match – West Coast Eagles vs Geelong with154, 000 viewers.

TEN NETWORK

The Ten network have announced that they will abolish on-screen credits at the end of the programmes in an attempt to stop viewers from switching channels between shows. Ten introduced the policy recently for all commissioned programmes that require all production partners to exclude crew details from shows’ end credits and provide on their website instead. A spokesperson said the change was intended to “maximise accelerated audience flow that is, getting viewers from one show to the next quickly”.

REGIONAL TELEVISION

Survey 4 – 2008 results

1800 – 23.59

                         GWN WA     WIN WA

Total People       66.6%          33.4%

People 16-39      61.8%           38.2%

People 25-54      61.3%           38.7%

People 40+         67.7%           32.3%

Grocery Buyers   65.6%           34.4%

RADIO

Survey #4, 2008 results were released last week and the following is a snap shot of the Eastern States market.

Sydney

  • 2GB remains in the number one position with People 55+ and Grocery Buyers, increasing share slightly with both demos and is the top station overall with only 1 point ahead of ABC 702.
  • 2DAY lost top spot to Nova with People 18-24, but remains number one with 10-17 and 25-39 year olds. Kyle and Jackie O, presenters on 2Day FM Breakfast continue their bad luck with a 0.8% ratings decline and the station dropped 1.2% overall in the latest radio ratings.
  • WSFM lost audience share with all demographics except People 18-24 and 25-39. They also lost share across all Monday to Friday
    day parts.
  • MIX106.5 increased share with People 25-39 and also in Breakfast and Night.
  • Nova has taken the number one position with People 18-24 and increased audience share with People 10-17, 25-39 and Grocery Buyers. Kate Richie, Merrick and Rosso have had a slight improvement with a 0.5% increase in the Breakfast segment.
  • Vega95.3 increased audience share across all demographics except People 18-24 and 55+.

Melbourne

  • 3AW (Talk Back Station) remains number one with People 10+ with an increased audience share of 16.8%. They continue to dominate with People 55+ and Grocery Buyers, and had a 2.9% increase in the breakfast segment.
  • FOXFM retains their number one position with People 10-17, 18-24 and 25-39 and has also taken the top position with People 40-54. They increased share across all Monday to Friday day parts except 7.00pm – Midnight.
  • 3MMM lost share against People 10-17, 18-24, 40-54 and Grocery Buyers. They increased audience share in Breakfast and Afternoon.
  • GOLDFM only gained share with People 25-39 to take third position with this demo.
  • MIX FM increased share with People 25-39 and decreased share with all other demographics. The also lost share against all Monday to Friday day parts except 7.00pm to Midnight.
  • Nova lost audience share with People 25-39, however still remains in second position with this demographic.
  • Vega gained audience share with People 18-24, 40-54 and Grocery Buyers. They also increased share across all Monday to Friday day parts except 7.00pm to Midnight

Brisbane

  • Nova still remains the number one station overall with an increase of 1.2%. They had an excellent increase of 7.9% with People 18-24 and 1.4% with People 25-39 to remain the number one station with these demographics.
  • B105 gained audience share with People 10-17, 40-54 and 55+, but lost share against all Monday to Friday day parts except 7.00pm – Midnight.
  • 97.3FM increased audience share with People 25-39 and 55+.
  • 4KQ audience share remains the same as last survey for People 10+ and they increased share with People 10-17 and 25-39.

Adelaide

  • MIX102.3 increased share slightly with People 18-24 and 55+ and although losing 4.8% they still remain in top position with People 40-54.
  • SAFM is still number one with 10-17 year olds and increased by 3.3% to take second position with People 18-24.
  • Nova lost share with all demographics except People 18-24 and 25-39 and they remain top station with these two demographics.
  • 5AA increased audience share across all demographics except 55+ and Grocery Buyers.
  • 5MMM gained audience share with People 25-39, 40-54, 55+ and Grocery Buyers.

NEWSPAPERS

The Herald Sun has launched their “Extra” section which will be inserted daily into the paper. The lift-out offers a different theme each day, Monday focusing on health, Tuesday on food, Wednesday technology, Thursday movies and Music and Friday travel.