GeForce NOW powered by Pentanet x MITP

MITP encourages gamers to ‘Get Ahead in the Cloud’ with a new campaign for NVIDIA’s exclusive Australian Alliance Partner, GeForce NOW Powered by Pentanet

Cloud gaming is one of the fastest growing video game segments globally and Pentanet continues to push the industry ahead for Australian gamers. It provides more flexible ways to play the latest titles on-the-go or using older, less powerful hardware.

To take advantage of this expanding market, MITP Agency’s latest creative for Cloud Gaming service GeForce NOW Powered by Pentanet needed to address several challenges; the broadness of the segment, lack of identifiable hardware, and target audience’s loyalty to their existing gaming platforms.

The campaign creative is a cheeky nod to the intrusive thoughts great games place in our minds whilst demonstrating the ability to act on those moments, even when a gaming rig is out of reach. Now, gamers who daydream about playing can now progress their gaming anywhere, anytime, on any device to ‘Get Ahead in the Cloud’.

Throughout ideation of the Get Ahead in the Cloud video series, the teams at MITP and Pentanet looked at player data to inform direction and for ways to connect genuinely with the gaming community through the production process.

Alex Paioff, Managing Director, said: “We had the idea to recruit our talent through the local cosplay community with an online social media competition in partnership with promoter Respawn. The response was more than we had hoped for and the result speaks for itself, the costumes look great”.

“Blending data and strategy to deliver effective creative is so important, and MITP always hit the mark for us. We supplied data on the most popular games and genres on the GeForce NOW platform. The team came back with an approach that allowed us to speak to our top three segments and use footage from our most played titles by delivering three engaging and punchy clips” said Alison Balch from Pentanet.

MITP delivered the creative, video, photo and design assets used for the campaign which is live on all digital channels.

Credits
Agency: MITP Agency
Creative Direction: Alex Paioff
Producer: Courtney Dagasso
Videographer: Tay Kaka
Camera Assistant: Dante Antonelli
Photographer: Kaleb Woodward
Art Direction: Dave Gardiner
Edit – Tay Kaka
Design – Patrick Ball
Talent:
Rhino Beetle – Brendan Shenfield
Tracey Lee Cope – Lady Of Hell
Jessica Lynee – CyberPunk Gaga
Extras:
Bus stop – Kaleb Woodward
Park – Christian Polson-Brown
Library – Hana Yousif