Bestads Six of the Best Reviewed by Mario Lagos, Creative VP/CCO, Sancho BBDO, Colombia

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Mario Lagos, creative vice president and chief creative officer at Sancho BBDO, Columbia.

BEST TV
Winner: Cheetos ‘Hands-Free‘. The greatest inventions, hands-free, that have taken place throughout history thanks to Cheetos. Simple, fun, and keeps building based on the product’s insight. They can turn a negative insight into something positive and fun. A great idea and an impeccable film production. READ ON…