WA’s Liquor Barons launches the ultimate digital engagement campaign this summer with Komo

Western Australian retailer Liquor Barons has partnered with audience engagement platform Komo to make the weekly bottle shop run more special.

To launch its new engagement hub, Liquor Barons are giving away a $5000 audio package through an Aussie Slang trivia challenge for users. In the promotion hub visitors can also engage in a Gage Roads scratch and win, with the chance to win two cases of Single Fin beer and a $100 Fringe Festival voucher to spruce up summer.

The partnership with Komo will help engage Liquor Barons’ loyalty members and consumers, adding an edge to its marketing strategy using gamification tactics and virtual audience engagement strategies.

Liquor Barons General Manager Chris O’Brien said he is excited to add more value to consumer experiences, particularly through their loyalty program, which has been going strong for over 20 years.

“Consumer loyalty is liquid gold. It is so important we create value for those loyal customers. With over 110,000 members, our goal is to amplify these experiences through the Komo platform, creating a connected and engaged community across the state.”

Liquor Barons is the only 100% independently owned and operated retail liquor co-operative in WA, with 90 stores across the state working together under one marketing house.

Komo CEO, Joel Steel said he is looking forward to supporting Liquor Barons as they grow their customer base, using creative digital marketing strategies, power by Komo’s platform, to create valuable experiences in-store and beyond.

Steel said: “Gamification is at the heart of Komo’s platform and is taking centre stage as organisations continue to provide value to their consumers in a meaningful way, while also enriching their database to provide targeted advertising and content opportunities.”

Liquor Barons will add to Komo’s growing list of iconic Australian partners including the Australian Olympic Committee, Marvel Stadium, Foxtel Media, Clubs NSW, Warner Music Group, Coca-Cola European Partners and many more.

Liquor Baron’s hub is now available here.